WayAway is a travel price-comparison platform that offers users discounts and cashback on flight ticket purchases. It allows travelers to compare flight options across multiple airlines and ticket agencies, aiming to provide the best prices.
Rating: 8/10
WayAway's affiliate program offers commissions of up to 50% of their revenue from airline ticket sales, averaging around 1.1% of the ticket price. Affiliates also earn a fixed $10 commission for each sale of the WayAway Plus membership. The program includes a 30-day cookie duration, ensuring commissions for purchases made within that period.
Rating: 9/10
WayAway provides a 30-day cookie duration, which is typical for travel-related affiliate programs. This duration allows affiliates sufficient time to earn commissions on repeat visits from customers who initially showed interest in booking a flight but didn’t complete the transaction right away.
Rating: 7/10
Affiliates receive payouts through Travelpayouts, supporting multiple withdrawal methods, including PayPal and bank transfers. While the minimum payout threshold is reasonable, offering more payout options or reducing the threshold could be beneficial to increase accessibility for affiliates globally.
Rating: 9/10
WayAway operates on a global scale, targeting travelers in key regions such as Europe, North America, and Asia-Pacific. The wide-reaching service, including support for a diverse range of international travelers, makes it an attractive option for affiliates targeting global audiences.
Rating: 7/10
Tracking is managed through Travelpayouts, providing affiliates with essential tools to track clicks, sales, and commissions. While reliable, more advanced tracking features, such as real-time analytics and detailed performance reports, would help affiliates better optimize their campaigns.
Rating: 7/10
WayAway offers standard marketing materials such as banners, widgets, and referral links through Travelpayouts. However, additional resources like email templates, seasonal campaigns, or enhanced affiliate support would further improve affiliates' ability to drive conversions.
Rating: 8/10
WayAway is a relatively well-known name in the flight booking and price comparison space. Affiliates can confidently promote the brand, which has a reputation for offering valuable discounts and cashback opportunities. However, educating certain audiences about the platform’s unique offerings may be needed in competitive markets.
Rating: 7/10
WayAway's services appeal to budget-conscious travelers looking for affordable flight options. However, conversion rates may vary depending on the target audience and seasonal trends. More transparency on historical conversion rates would help affiliates assess the program’s performance.
Rating: 6/10
The program offers a standard revenue-sharing model, but introducing additional flexibility—such as CPA (Cost Per Acquisition) or performance-based incentives—could help attract more affiliates and drive better engagement across different segments.
Rating: 7/10
Affiliates can access basic tracking and reporting through the Travelpayouts dashboard. While the available metrics are useful, additional insights, such as detailed conversion data and campaign performance reports, would help affiliates optimize their marketing strategies.
Rating: 6/10
WayAway doesn’t frequently offer exclusive promotions or bonuses to affiliates. Introducing special promotions, seasonal bonuses, or performance-based rewards could further motivate affiliates and encourage them to increase their marketing efforts.
Rating: 7/10
While WayAway likely adheres to industry standards and best practices, more information on its legal compliance, data protection policies, and customer protection practices would help improve affiliate confidence in promoting the platform.
Rating: 8/10
WayAway is a growing brand in the travel booking industry. Affiliates benefit from promoting a service that provides value to travelers seeking discounts and cashback offers. However, further brand education may be needed for affiliates in highly competitive markets.
Rating: 7/10
WayAway's affiliate program integrates seamlessly through Travelpayouts, but more advanced technical options like APIs or custom reporting could enhance the experience for affiliates with more advanced technical needs. Expanding these options could help affiliates scale their campaigns more efficiently.
WayAway's affiliate program offers strong commissions, a global target market, and a trusted service, but improvements in program flexibility, transparency, and advanced tracking tools would make it even more appealing to affiliates. By offering additional support and incentives, the program could further boost engagement and conversions.
WayAway has a global geographical target market, focusing on:
1. Europe – Strong presence in countries like the UK, Germany, France, and Italy, where travelers frequently seek affordable flight options with cashback benefits for their international and domestic travel.
2. North America – The U.S. and Canada, serving both business and leisure travelers who want to book cost-effective flights while earning cashback and taking advantage of WayAway's loyalty program.
3. Asia-Pacific – Countries like Japan, India, China, and Australia, where travelers are looking for the best flight deals and rewards, particularly for long-haul travel to and from international destinations.
4. Latin America – Brazil, Mexico, and Argentina, catering to tourists and business travelers seeking low-cost flights and additional savings through cashback options.
5. Middle East & Africa – The UAE, Saudi Arabia, and South Africa, where travelers are interested in booking flights with savings and cashback, especially in regions with a high volume of international business and tourism.
WayAway primarily targets price-conscious tourists, business travelers, frequent flyers, and budget-conscious individuals who are looking for affordable flight tickets and cashback benefits while booking their trips.
WayAway offers an affiliate program with the following commission structure:
