No items found.
Royal Partners
Category
Gambling
Rating
8.0
Commission
35% to 50% Revenue Share
Commission Model
RS
CPA
Hybrid
E-Mail
affiliates@royalpartners.com
Software
PropellerAds
Licenses
MGA
Curacao
UKGC
Review
Royal Partners is an affiliate program that focuses on promoting a selection of well-known online casino brands. The program offers a commission structure based on revenue share, where affiliates can earn a percentage of the net revenue generated by their referred players, with potential for high commissions depending on performance. Royal Partners targets a diverse geographical market, primarily focusing on the CIS region and Eastern Europe, with secondary expansion into Latin America and Southeast Asia. The program is supported by licenses from respected gaming authorities, ensuring that its operations comply with regional and international regulations. Affiliates benefit from comprehensive marketing tools and reliable support, making Royal Partners an appealing choice for those looking to engage in the online gaming affiliate industry.
Positive Aspects
Royal Partners Affiliates offers an attractive commission structure, typically featuring revenue share percentages ranging from 25% to 50%. This competitive payout model incentivizes affiliates to drive traffic and convert players effectively.
The program features a variety of well-known gaming brands, allowing affiliates to target different audiences. This diversity can lead to higher conversion rates as affiliates can choose brands that resonate with their specific demographics.
Royal Partners Affiliates has a no negative carryover policy, meaning that if an affiliate incurs a negative balance in one month, it does not affect future earnings. This feature provides a fresh start each month, reducing financial risk for affiliates.
Affiliates can expect reliable and timely payment processing. This ensures that they receive their commissions on schedule, which is vital for maintaining cash flow.
Affiliates have access to a wide range of marketing resources, including banners, landing pages, and promotional content. These tools are designed to help affiliates optimize their campaigns and effectively promote their brands.
Royal Partners Affiliates offers dedicated account managers who provide personalized support and guidance. This assistance is invaluable for affiliates looking to improve their marketing strategies and performance.
The associated brands frequently run promotions and bonuses to attract players. Affiliates can leverage these offers in their marketing efforts, enhancing their chances of conversion.
The program supports multiple languages and currencies, allowing affiliates to target a global audience. This flexibility enhances the potential for reaching players from diverse regions.
Negative Aspects
A drawback of Royal Partners Affiliates is the relatively high minimum payout threshold. This can pose a challenge for smaller affiliates who may struggle to reach the required amount before receiving payments.
Some of the brands associated with Royal Partners may have geographical limitations due to licensing regulations. Affiliates targeting players from restricted regions may find it difficult to generate conversions.
Affiliates must adhere to strict compliance and responsible marketing guidelines. Non-compliance can lead to penalties, commission deductions, or account suspension, necessitating constant vigilance regarding policies.
While the primary focus is on revenue sharing, CPA (Cost Per Acquisition) options may be limited. Affiliates seeking upfront payments may find this aspect restrictive.
The online gaming industry is highly competitive, requiring affiliates to develop unique marketing strategies to stand out. This competition can make it challenging to convert players consistently.
Target Market
- Primary Target Markets:
- CIS Region (Commonwealth of Independent States): Includes countries such as Russia, Ukraine, and Kazakhstan, where online gaming has a strong user base.
- Eastern Europe: Countries like Romania, Bulgaria, and Serbia with significant iGaming interest.
- Secondary Target Markets:
- Latin America: Markets such as Brazil, Argentina, and Chile, where online casino gaming is growing in popularity.
- Southeast Asia: Including countries like Thailand and Vietnam that show increasing interest in online betting.
- Other Markets:
- Western Europe: Select markets where online gambling is regulated and permitted, such as Spain and Portugal.
- Africa: Emerging markets with potential for growth, including Nigeria and South Africa.
- Canada: Certain provinces that allow online gaming activities.
Royal Partners focuses on a range of international markets, with a strong emphasis on countries where online gaming regulations permit or support affiliate marketing activities.
Commission Structure
Royal Partners’ affiliate program offers a robust commission structure tailored to optimize long-term earnings for affiliates, featuring Revenue Share, CPA (Cost Per Acquisition), and Hybrid options:
- Revenue Share: This model rewards affiliates based on the net revenue generated by referred players, with competitive rates that increase as monthly First Depositors (FDs) grow. Rates begin at 20% for 0-5 FDs, 25% for 6-20 FDs, 35% for 21-50 FDs, 45% for 51-200 FDs, and cap at 50% for 201+ FDs. The Revenue Share model is notable for not carrying over negative balances, which helps affiliates manage predictable earnings from month to month.
- CPA (Cost Per Acquisition): This model provides a fixed payment per new depositor meeting Royal Partners’ qualification standards. CPA rates vary based on traffic quality, GEO targeting, and past performance, offering flexibility for affiliates looking to optimize upfront earnings. CPA payments are typically processed weekly, enhancing cash flow for affiliates who prefer immediate returns.
- Hybrid: Royal Partners also offers a Hybrid model that combines both CPA and Revenue Share, allowing affiliates to receive an upfront CPA payment alongside recurring revenue from player activity. This option is ideal for affiliates wanting to balance immediate income with long-term revenue. Hybrid payouts for CPA are weekly, while Revenue Share earnings are paid monthly.