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PlayOJO is an online casino established in 2017, offering a selection of over 2,000 games, including slots, table games, and live dealer options. It provides bonuses with no wagering requirements and rewards players with cashbacks. It is licensed by by the UK Gambling Commission and the Malta Gaming Authority.
Affiliates can choose from various commission models, including Revenue Share, CPA (Cost Per Acquisition), and Hybrid plans. The tiered Revenue Share model ranges from 20% to 40%, depending on the number of First Time Depositors (FTDs) referred monthly. For instance, referring up to 5 FTDs yields a 20% share, while over 51 FTDs can earn a 40% share. This structure is competitive within the industry, and notably, the program employs a no negative carryover policy, ensuring that any negative balances are reset at the beginning of each month.
The program utilizes session-based cookies, meaning affiliates are credited only if the referred user registers during the same session they clicked the affiliate link. This duration is shorter than the industry average, where cookies often last 30 days or more, potentially limiting commission opportunities.
EGO, the affiliate software of PlayOjo, processes payments by the 10th of each month, with a minimum payout threshold of $100 for e-wallets like Skrill and Neteller, and $500 for bank wire transfers. Payments are made exclusively in Euros, which may necessitate currency conversion for some affiliates. While the variety of payment methods is adequate, the higher threshold for bank transfers could be a drawback for some partners.
The OJO Casino affiliate program targets multiple regions, including Europe, Canada, and parts of Latin America. This broad focus allows affiliates to reach a diverse and extensive audience, enhancing potential referral opportunities.
EGO employs proprietary tracking software to monitor affiliate performance. The platform offers real-time tracking and comprehensive reporting tools. However, the availability of Sub-ID tracking, which is crucial for affiliates managing multiple traffic sources, is not clearly specified and may require direct inquiry.
Affiliates have access to a range of marketing materials, including banners, logos, text links, and landing pages in multiple languages. Customization options are available upon request, and the affiliate support team is noted for being responsive and professional, providing timely assistance and account management.
OJO Casino, operated by SkillOnNet PT, has been in operation since 2017 and holds licenses from authorities such as the Malta Gaming Authority (MGA). While the casino has received positive feedback for its gaming experience, there have been isolated reports of delayed payments and communication issues. Overall, the program maintains a solid reputation in the industry.
The EGO program represents well-converting brands, with PlayOJO being particularly noted for its player-friendly approach and diverse game selection.
EGO offers negotiable terms, allowing affiliates to discuss and tailor commission structures or payment schedules to better suit their needs. Hybrid models combining Revenue Share and CPA are also available, providing flexibility for different marketing strategies.
The program provides special promotions and performance-based incentives, which can be arranged through direct communication with affiliate managers. While these offers add value, they are not standardized and depend on individual negotiations.
The EGO affiliate platform is intuitive and easy to integrate, requiring minimal technical expertise. However, the lack of API access may limit tracking, automation, and reporting capabilities for affiliates who require deeper insights and more control over their campaigns.
The OJO Casino affiliate program via EGamingOnline offers a robust platform with competitive commission structures, a diverse target market, and strong marketing support. While there are areas for improvement, such as cookie duration and technical integration features, the program presents a viable opportunity for affiliates in the online gaming sector.
PlayOJO Casino has strategically expanded its operations to focus on a diverse global audience.
Here's an overview of its geographical target markets:
PlayOJO holds licenses from the UK Gambling Commission and the Malta Gaming Authority, enabling it to operate across various European countries. The casino offers localized promotions and supports multiple languages, including English, Swedish, Finnish, Norwegian, Danish, and German, to enhance the gaming experience for European players.
In recent years, PlayOJO has expanded into the Canadian market, launching a dedicated casino website tailored to Canadian players. This move allows the casino to tap into a new geographical segment and offer its services to a broader audience in North America.
PlayOJO has extended its reach into Latin American markets, including Mexico and Buenos Aires. By obtaining licenses in these regions, the casino aims to provide localized gaming experiences that resonate with the preferences of Latin American players.
In regard to the Asian market, it seems like OJO Casino is not present.
PlayOjo, managed under the EGamingOnline (EGO) affiliate network, offers a commission structure designed to reward affiliates based on their performance. The primary components of their commission structure include:
🔸 FTD = First Time Depositor
