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PlayAttack

Playattack Affiliates is the affiliate program for Playattack, an online gaming network known for its diverse range of casinos and innovative products. The program offers an opportunity for marketers to promote a variety of online casinos and earn revenue through a flexible affiliate structure. As the affiliate program behind a number of successful online casinos, Playattack Affiliates positions itself as an attractive choice for those looking to earn commissions in the iGaming space. The affiliate program’s license Number is 1421/29.07.2021.

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View Affiliate Site
Category
Gambling
Rating
8.0
Commission
30% to 60% Revenue Share
Commission Model
RS
CPA
E-Mail
affiliates@playattack.com
Software
MyAffiliates
Licenses
MGA ONJN SGA

Review

Positive Aspects

Negative Aspects

Target Market

Commission

Review

Playattack Affiliates offers a flexible and competitive affiliate program with a revenue share model, alongside options for CPA and hybrid commissions, allowing affiliates to choose the best structure for their strategies. The program targets a broad geographical range, focusing on established markets like Europe, Canada, and Australia, while also expanding into emerging regions such as Latin America and parts of Asia. Playattack’s casinos are primarily licensed under Curacao, providing a level of regulatory oversight common in the industry, although it may not hold the same recognition as licenses from jurisdictions like the UK or Malta. Affiliates benefit from high-quality marketing materials and a tiered commission structure that rewards performance. Overall, Playattack Affiliates presents a solid opportunity for marketers looking to promote a diverse range of online casinos across multiple global markets.

Positive Aspects

  • Attractive Commission Structure
    PlayAttack Affiliates offers a competitive commission structure with revenue share options that can reach up to 50%. This generous payout encourages affiliates to drive traffic and convert new players effectively.
  • Diverse Range of Brands
    The program promotes a variety of well-known gaming brands, allowing affiliates to tailor their marketing strategies to different audiences. This diversity can lead to higher conversion rates as affiliates can choose brands that resonate with their target market.
  • No Negative Carryover Policy
    PlayAttack Affiliates operates on a no negative carryover policy. This means that if an affiliate incurs a negative balance in one month, it does not affect future earnings, allowing for a fresh start each month.
  • Timely Payments
    Affiliates can expect reliable and timely payment processing, ensuring that they receive their commissions promptly. This reliability is crucial for maintaining cash flow and business operations.
  • Comprehensive Marketing Tools
    Affiliates have access to a wide range of marketing resources, including banners, landing pages, and promotional content. These tools are designed to help affiliates optimize their campaigns and effectively promote their brands.
  • Dedicated Affiliate Management Support
    PlayAttack Affiliates provides dedicated account managers who offer personalized support. This assistance can be invaluable for affiliates looking to enhance their marketing strategies and overall performance.
  • Multi-Language and Multi-Currency Support
    The program supports multiple languages and currencies, allowing affiliates to reach a global audience. This flexibility can enhance the potential for attracting players from various regions.
  • Player-Friendly Promotions
    PlayAttack and its associated brands frequently offer promotions and bonuses that attract players, giving affiliates the opportunity to leverage these offers in their marketing efforts.

    • Negative Aspects

  • High Minimum Payout Threshold
    A potential downside of PlayAttack Affiliates is the relatively high minimum payout threshold. This can be challenging for smaller affiliates who may struggle to reach the required amount before receiving payments.
  • Geographical Restrictions
    Some of the brands promoted by PlayAttack Affiliates may have geographical limitations due to licensing regulations. Affiliates targeting players from restricted regions may find it difficult to generate conversions.
  • Strict Compliance Regulations
    Affiliates must adhere to strict compliance and responsible marketing guidelines. Non-compliance can lead to penalties or account suspension, necessitating constant vigilance regarding policies.
  • Limited CPA Options
    While the primary focus is on revenue sharing, CPA (Cost Per Acquisition) options may be limited. Affiliates seeking upfront payments might find this aspect restrictive.
  • Competitive Market Landscape
    The online gaming industry is highly competitive, requiring affiliates to develop innovative marketing strategies to stand out. Converting players consistently can be challenging in this environment.

    • Target Market

    Playattack Affiliates has a broad geographical focus, aiming to attract players from both established and emerging markets. Some of the primary markets include:

    • Europe – Particularly strong in countries like Germany, Finland, and the Netherlands, where online gambling is both popular and regulated.
    • Canada – A key market, with high engagement in online casino gaming and a growing interest in iGaming.
    • Australia – A well-established market for online gambling, with a large player base.

    Secondary markets include the Nordic countries (such as Sweden and Norway), as well as Eastern Europe, including Poland and Romania, where online casinos are gaining in popularity.

    In addition to these established markets, Playattack Affiliates also targets emerging regions like Latin America and parts of Asia, where the online gaming market is growing rapidly. Countries like Brazil, Mexico, and India are areas of increasing interest, though the legal landscape in these regions can vary.

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    Commission Structure

    The Play Attack affiliate program offers several flexible commission structures for affiliates:

    1. Revenue Share: Affiliates earn a share of the net revenue generated by the referred players. The revenue share percentage can go up to 40%, with a tiered structure that rewards higher performance and volume.
    2. CPA (Cost Per Acquisition): Play Attack provides a CPA option where affiliates earn a fixed, one-time payment for each new depositing player they refer. This setup is advantageous for those who prefer guaranteed payments without relying on long-term player activity.
    3. Hybrid Model: Affiliates can opt for a hybrid structure combining both CPA and revenue share. This model allows for upfront CPA earnings alongside continued revenue share, balancing immediate payouts with potential long-term income​

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