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PartnerMatrix Affiliate System

PartnerMatrix is a comprehensive affiliate and agent management platform developed by EveryMatrix, designed to empower iGaming operators with the tools needed to manage and optimize their affiliate and agent networks. The platform offers robust features such as customizable commission structures, detailed reporting, multi-language and multi-currency support, and seamless integration with other EveryMatrix products.

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Review

PartnerMatrix, an affiliate and agent management platform under the EveryMatrix umbrella, has carved out a strong position in the iGaming industry. The platform provides operators with the tools necessary to create and manage their own affiliate and agent programs, streamlining acquisition and retention efforts. Here is a comprehensive overview of the program’s key features, including its commission structure, target audience, and licensing.

Positive Aspects

Competitive Commission Structure

EveryMatrixAffiliates offers an attractive commission structure, typically featuringrevenue share percentages ranging from 25% to 50%. This competitive payoutincentivizes affiliates to drive traffic and convert players effectively.

Diverse Portfolio of Brands

The programpromotes a wide array of well-known gaming brands, including online casinos andsports betting platforms. This variety allows affiliates to tailor theirmarketing strategies to target different audiences effectively.

NoNegative Carryover Policy

EveryMatrixAffiliates has a no negative carryover policy, meaning that if an affiliateincurs a negative balance in one month, it does not carry over to the nextmonth. This feature provides affiliates with a fresh start each month, reducingfinancial risk.

Timely Payments

The program isknown for its reliable and timely payment processing. Affiliates can expect toreceive their earnings on schedule, helping them maintain stable cash flow andeffectively plan their marketing efforts.

Comprehensive Marketing Tools

Affiliates haveaccess to a range of marketing resources, including banners, landing pages, andpromotional content. These tools are designed to help affiliates optimize theircampaigns and effectively promote the brands.

Dedicated Affiliate Management Support

EveryMatrix Affiliates provides dedicated account managers who offerpersonalized support and guidance. This assistance can be invaluable foraffiliates looking to improve their performance and marketing strategies.

Multi-Languageand Multi-Currency Support

The programsupports multiple languages and currencies, enabling affiliates to target aglobal audience. This flexibility enhances the potential for reaching playersfrom diverse regions.

FlexiblePayment Options

Affiliates canchoose from various payment methods, providing flexibility and convenience whenit comes to receiving earnings.

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Negative Aspects

HighMinimum Payout Threshold

A drawback ofEveryMatrix Affiliates is the relatively high minimum payout threshold. Thiscan be challenging for smaller affiliates who may struggle to reach therequired amount before receiving their payments.

GeographicalRestrictions

The brandsassociated with EveryMatrix Affiliates may have geographical limitations due tolicensing regulations. Affiliates targeting players from restricted regions mayfind it difficult to generate conversions.

StrictCompliance Regulations

Affiliates mustadhere to strict compliance and responsible marketing guidelines.Non-compliance can lead to penalties, commission deductions, or accountsuspension, necessitating constant vigilance regarding policies.

LimitedCPA Options

While EveryMatrixAffiliates primarily focuses on revenue sharing, CPA (Cost Per Acquisition)options may be limited. Affiliates seeking upfront payments may find thisaspect restrictive.

CompetitiveMarket Landscape

The online gamingindustry is highly competitive, requiring affiliates to develop uniquemarketing strategies to stand out. This competition can make it challenging toconvert players consistently, necessitating ongoing effort and innovation.

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Target Market

The primary target audience for PartnerMatrix includes iGaming operators, casinos, and sportsbooks looking to expand their customer base through affiliate marketing. The platform is designed for businesses aiming to attract a global audience, as it supports multi-language and multi-currency options, ensuring seamless integration into various markets. Affiliates, in turn, benefit from a user-friendly interface, detailed reporting, and reliable commission tracking, making it appealing for both seasoned professionals and newcomers in the iGaming affiliate space.

Primary Markets: PartnerMatrix's primary geographical focus includes highly regulated and well-established iGaming markets in Europe, such as the United Kingdom, Germany, and the Nordic countries. These regions are known for their mature gaming sectors, stringent regulatory frameworks, and high demand for comprehensive affiliate solutions.
Secondary Markets: The platform also targets emerging markets in Eastern Europe, Latin America, and parts of Asia, such as India and the Philippines. These regions are seeing rapid growth in online gambling and sports betting, creating opportunities for operators to expand their reach through effective affiliate programs.
Other Markets: PartnerMatrix has potential reach in other regions, such as Africa and smaller Southeast Asian countries, where the iGaming industry is still developing but shows promising growth potential. These markets are often characterized by a mix of regulatory challenges and opportunities, making PartnerMatrix’s flexible and compliance-focused platform valuable for operators looking to establish a foothold.

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Commission Structure

The commission structure for EveryMatrix Affiliates, operated through their PartnerMatrix platform, is designed to offer a variety of options based on operator preferences and target markets. PartnerMatrix enables affiliate programs to implement three main types of commission models:

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1. Revenue Share - This is based on the net revenue generated by players, typically calculated from deposits or gross gaming revenue after expenses.

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2. CPA (Cost Per Acquisition) - This structure pays a fixed fee for each new player referred, commonly based on specific actions like initial deposits.

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3. Hybrid Plans - A combination of revenue share and CPA, allowing affiliates to earn from both sources.

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