Commission Structure
Rating: 8/10
Moosend offers a recurring commission structure, with affiliates earning a 30% lifetime commission on referred customers. This is a competitive rate within the email marketing niche, particularly for those seeking long-term passive income. While the commission is attractive, higher initial payouts or performance-based bonuses could further incentivize affiliates.
Cookie Duration
Rating: 8/10
The cookie duration is 90 days, which is longer than the industry standard of 30 days. This extended tracking period increases the chances of converting leads, especially for users who take time to evaluate email marketing solutions before making a purchase.
Licenses and Regulations
Rating: 9/10
Moosend operates in compliance with international data privacy laws, including GDPR, ensuring a secure and legal framework for affiliates and users. This focus on compliance enhances the program’s credibility and trustworthiness.
Payout Process
Rating: 8/10
Moosend provides a straightforward payout process via PayPal, with a minimum withdrawal threshold of $100. Payments are processed once a month. While PayPal is a convenient option, offering additional payout methods such as bank transfers or cryptocurrency could make the program more accessible to a broader range of affiliates.
Geographical Target Market
Rating: 9/10
Moosend caters to a global audience, making it an attractive option for affiliates in various regions. The platform supports businesses worldwide, though affiliates should be aware of country-specific email marketing regulations when targeting certain markets.
Tracking Software
Rating: 8/10
Affiliates gain access to an affiliate dashboard that provides essential tracking tools, including click-through rates, conversions, and earnings. While effective, more advanced analytics or third-party tracking integration could enhance reporting and optimization capabilities.
Marketing Tools and Support
Rating: 8/10
Moosend provides banners, landing pages, and email templates to assist affiliates in promoting the platform. Additionally, affiliates can access a dedicated support team. However, expanding the variety of marketing materials, such as video ads or in-depth sales funnels, could further improve engagement and conversion rates.
Reputation and Trustworthiness
Rating: 9/10
Moosend is a well-established email marketing provider with positive customer reviews for its ease of use and automation features. The platform’s strong reputation makes it a reliable option for affiliates promoting marketing software solutions.
Conversion Rates
Rating: 8/10
Moosend offers a free plan, which helps improve initial conversion rates. However, since affiliates only earn commissions on paid subscriptions, the final conversion rate depends on how well free users upgrade to paid plans. With effective targeting, affiliates can expect decent conversion rates, especially among small businesses and startups.
Program Flexibility
Rating: 7/10
The commission structure is limited to a revenue-sharing model, which may not appeal to affiliates who prefer CPA (Cost Per Acquisition) or hybrid commission models. Introducing more flexible payout options could attract a broader affiliate base.
Transparency and Reporting
Rating: 9/10
The affiliate dashboard provides clear insights into performance metrics, including clicks, referrals, and earnings. The reporting tools are sufficient for most affiliates, though additional customization options for data analysis could be beneficial.
Exclusive Offers and Incentives
Rating: 7/10
While Moosend occasionally runs promotions, there is no structured exclusive incentive program for affiliates. Introducing performance-based bonuses or seasonal offers could help boost engagement and encourage more active promotion.
Legal and Compliance Factors
Rating: 9/10
Moosend complies with GDPR and other international regulations, ensuring that affiliates can promote the platform with confidence. This commitment to legal standards enhances trust and reliability.
Brand Recognition
Rating: 8/10
Moosend is a recognized name in the email marketing industry, but it competes with larger brands like Mailchimp, ActiveCampaign, and ConvertKit. Affiliates may need to educate potential customers on Moosend’s unique advantages to drive conversions effectively.
Technical Integration
Rating: 8/10
Moosend provides easy-to-use affiliate links and standard integration tools. However, offering API access or more advanced referral tracking options could benefit affiliates running large-scale campaigns.
Overall Rating: 8.2/10
The Moosend affiliate program is a strong choice for marketers in the SaaS and email marketing niche, offering a high 30% recurring commission and a generous 90-day cookie duration. The program is well-structured and transparent, with reliable tracking and timely payouts. However, introducing additional payment options, exclusive incentives, and flexible commission models could make it even more attractive. Despite these areas for improvement, Moosend remains a valuable affiliate program for those targeting businesses in need of a robust email marketing solution.
