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Mainstreet Affiliates

Mainstreet Affiliates is the affiliate program representing a group of well-known online casinos, primarily targeting the U.S. market. Some of the brands under their umbrella include Vegas Casino Online, Sun Palace Casino, Las Vegas USA Casino, and Slots Plus Casino. These casinos operate on the RealTime Gaming (RTG) software platform, which is pretty popular in markets like the U.S., where many other providers are restricted.

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Review

Mainstreet Affiliates is a solid program for affiliates looking to target the U.S. market, particularly because of its U.S.-friendly brands and the use of RTG software, which is trusted among American players. The competitive commission structure, no negative carryover, and timely payments are significant positives that make it appealing for affiliates.

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However, the program does have its limitations. It is heavily focused on U.S. players, and affiliates targeting global markets may find the geographical reach and brand diversity lacking. Additionally, the lack of CPA or hybrid deals as a default option, outdated brand websites, and high minimum payout thresholds can be seen as drawbacks.

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Overall, Mainstreet Affiliates is best suited for affiliates with a strong focus on the U.S. market who are comfortable with revenue-share models. Affiliates targeting a broader, more international player base or those looking for more flexible payment structures may want to explore other options.

Positive Aspects

U.S.-Friendly Brands:

Mainstreet Affiliates’ casinos are among the few online brands that actively cater to U.S. players. Given the regulatory restrictions in the U.S. market, having a program that focuses on this region is valuable for affiliates targeting American audiences.

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RealTime Gaming (RTG) Software:

RTG is a well-known and trusted software provider in the online gambling space, especially for U.S. players. The familiarity with RTG games can lead to higher player retention and conversion rates, benefiting affiliates.

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Competitive Commission Structure:

The program offers a competitive commission plan, starting at a 25% revenue share and going up to 40%, depending on performance. This tiered structure rewards affiliates for driving more traffic and sign-ups.

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No Negative Carryover:

One of the biggest advantages of Mainstreet Affiliates is the no negative carryover policy. This means that any negative balances incurred in a month (due to player wins or bonuses) do not carry over to the next month, giving affiliates a fresh start.

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Timely Payments:

Affiliates generally report timely payments with Mainstreet Affiliates. They offer a variety of payment methods, including bank wire, Bitcoin, and other popular e-wallets, making it convenient for affiliates worldwide.

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Reliable Support:

Affiliates working with Mainstreet Affiliates receive dedicated account management and support. The team is known for being responsive, providing assistance with promotional materials, and helping affiliates optimize their campaigns.

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Long-Established Brands:

The casinos under Mainstreet Affiliates have been around for a long time (some over a decade), which gives them credibility and trustworthiness in the eyes of players. This can result in better conversions for affiliates promoting these brands.

Negative Aspects

Limited to U.S. Market:

While the focus on U.S.-friendly brands is a strength for some, it is also a limitation. Affiliates targeting European, Canadian, or Asian markets may find the lack of localized brands and payment options restrictive. The program’s appeal outside the U.S. is somewhat limited.

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Outdated Website Designs:

Some of the casino brands under Mainstreet Affiliates have been criticized for their outdated website designs and user interfaces. This can negatively impact the conversion rates, as modern players often expect more polished and mobile-friendly experiences.

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No CPA or Hybrid Deals (By Default):

Mainstreet Affiliates primarily offers a revenue-share model, with no default option for CPA (Cost Per Acquisition) or hybrid deals. Affiliates looking for upfront payment structures might find this limiting unless they can negotiate these terms directly with their account manager.

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High Minimum Payout Threshold:

The minimum payout threshold for affiliates can be relatively high, especially for smaller affiliates. For example, if choosing to be paid via bank wire, the threshold may be set higher than other programs, which could delay payments for those earning lower commissions.

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Limited Geographical Reach:

Aside from the U.S., Mainstreet Affiliates has limited market penetration in other regions. Affiliates focusing on European, Australian, or emerging markets might find the program less useful, given the restricted player base.

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Strict Terms for Dormant Accounts:

Like many affiliate programs, Mainstreet Affiliates reserves the right to close inactive accounts or reduce commissions for affiliates who haven’t brought in new players for an extended period. This can be a disadvantage for affiliates with seasonal or fluctuating traffic.

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Limited Variety of Brands:

While the brands under Mainstreet Affiliates are established, there are only a handful of them, and all operate on the same software platform (RTG). Affiliates who prefer promoting a more diverse set of brands and game providers may find this lack of variety limiting.

Target Market

Mainstreet Affiliates focuses on a few specific markets, with a significant emphasis on the United States. Its affiliate program promotes Real Time Gaming (RTG)-powered online casinos that primarily cater to American players. Given the restrictions on many online casinos in the U.S., Mainstreet Affiliates has positioned itself as a key player in this market. In addition to the U.S., Mainstreet Affiliates also targets European countries, however the platform's main focus is on U.S. players. Overall, the program is designed to attract traffic from regions where online gambling is either legal or in demand, particularly in markets with fewer options, like the U.S.

Mainstreet Affiliates is ideal for affiliates who focus on the online casino and gambling niche, especially those targeting U.S. players. Here's a breakdown of the types of affiliates that would benefit most:

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Casino and Gambling Websites: Affiliates with established casino-focused websites, blogs, or review platforms that cater to players interested in online slots, table games, and other casino games. The program offers high revenue share (up to 40%) and no negative carryover, making it attractive for affiliates driving consistent gambling traffic.

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U.S.-Focused Affiliates: Since Mainstreet Affiliates primarily targets the U.S. market, affiliates who have a large U.S. audience will find this program more rewarding. Many online casinos do not accept U.S. players, giving Mainstreet Affiliates a competitive advantage in this market(

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Content Creators and Influencers: Bloggers, YouTubers, or streamers who produce content related to online gambling and casino games.

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SEO Affiliates: Those skilled in search engine optimization (SEO) targeting casino-related keywords in markets like the U.S. and Europe. With the lifetime earnings model, affiliates who can rank well for high-conversion keywords can generate recurring revenue.

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This program is best suited for affiliates with expertise in gambling markets and those able to leverage U.S. player traffic, given the niche focus and commission model structure.

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Commission Structure

Mainstreet Affiliates offers a robust commission structure designed to empower affiliates in promoting various products and services. Affiliates can select from the following options:

Revenue Share: Affiliates earn a percentage of the net sales generated by their referrals. Commissions typically range from 15% to 30%, depending on the volume of sales achieved each month. Higher sales volumes can lead to increased commission rates, incentivizing affiliates to drive more conversions.
CPA (Cost Per Acquisition): Under the CPA model, affiliates receive a fixed one-time payment for each new customer referred who completes a purchase. This option is ideal for affiliates seeking immediate compensation rather than ongoing revenue sharing.
Hybrid Model: Mainstreet Affiliates also offers a Hybrid plan that combines both revenue share and CPA models. This structure provides affiliates with an upfront CPA payment along with a percentage of ongoing sales, allowing for both immediate and long-term earnings.