1. Higher Conversion Effort Required:
- Premium Price Point: Liquid Web’s services are priced higher than many shared hosting providers, which means affiliates may need to target a specific audience (businesses or developers) rather than individuals or hobbyists. The higher pricing can lead to longer sales cycles or lower conversion rates for general traffic.
2. Niche Target Audience:
- Not Ideal for Beginner Bloggers: Because Liquid Web focuses on advanced hosting solutions (VPS, dedicated, cloud), affiliates who primarily target beginner website owners or bloggers may find it harder to convert leads. This program is best suited for those catering to businesses needing enterprise-level hosting.
3. Limited to Hosting Services:
- Restricted Product Offerings: While Liquid Web’s hosting services are excellent, the affiliate program doesn’t offer a variety of digital products like SEO tools, eCommerce platforms, or software. Affiliates with broader audiences may find it limiting in terms of what they can promote.