Klook is an online travel company based in Hong Kong, founded in 2014 by Ethan Lin and Eric Gnock Fah. It provides a platform for booking travel experiences, including tours, attractions, local transportation, and unique activities worldwide.
Rating: 8/10
Klook offers a competitive commission structure, with commissions typically ranging from 2% to 5%, depending on the product category. This is in line with industry standards for travel-related affiliate programs. While the commission rates are reasonable, there’s potential for a higher commission tier to further incentivize affiliates and drive greater motivation for performance.
Rating: 8/10
Klook provides a 30-day cookie duration for most categories, which is standard for most affiliate programs in the travel industry. However, the 7-day cookie duration for hotel bookings may feel restrictive to some affiliates, especially when users take time to finalize their accommodation decisions. Extending the cookie window for this category could potentially boost conversion rates.
Rating: 9/10
Klook operates in compliance with international regulations, ensuring a secure and reliable service. The company’s adherence to legal standards and consumer protection policies enhances its trustworthiness, which is a significant factor for affiliates who want to promote a reliable brand.
Rating: 8/10
Klook’s payout process is relatively straightforward, offering payment methods such as direct bank transfers and international money transfers (TT). The minimum payout threshold of $150 is reasonable, but affiliates who earn smaller amounts may find this a bit high. Offering more frequent payout options would be beneficial for affiliates seeking quicker access to their earnings.
Rating: 10/10
Klook boasts a strong global presence, with its services available in over 100 countries. This wide geographical reach provides affiliates with a significant opportunity to target international travelers and promote tours, activities, and experiences in popular destinations worldwide.
Rating: 8/10
Klook provides standard tracking tools, giving affiliates insights into key metrics such as clicks, conversions, and commissions. While the tracking tools are functional, offering more advanced analytics or real-time data could help affiliates fine-tune their strategies and optimize performance.
Rating: 8/10
Klook provides basic marketing materials like banners, text links, and promotional offers. While these materials are helpful, offering more specialized tools or additional resources, like ready-made email templates or customized landing pages, would enhance the affiliate experience and drive better results.
Rating: 9/10
Klook is widely recognized and trusted in the travel industry. The company’s positive reputation for offering diverse and high-quality travel experiences makes it a trustworthy partner for affiliates, fostering confidence in promoting their services.
Rating: 8/10
Conversion rates for Klook are generally strong, especially in high-demand tourist locations where affiliates can drive traffic. However, as with most travel-related services, conversions can be affected by seasonality, competition, and the specific market being targeted. Affiliates can expect decent performance with effective targeting.
Rating: 7/10
Klook’s commission model primarily follows a revenue-sharing approach. While this structure works for many affiliates, offering more flexibility, such as a CPA (Cost Per Acquisition) or hybrid commission models, could appeal to a broader range of affiliates and offer more diverse earning opportunities.
Rating: 9/10
Klook provides affiliates with a solid dashboard, offering clear insights into key metrics and performance data. The reporting tools are generally sufficient for most affiliates, but access to more detailed, advanced analytics could further enhance campaign optimization.
Rating: 7/10
Klook occasionally offers exclusive promotions and discounts for affiliates, but these are not as frequent as some other programs. A more structured incentive program could help drive better engagement from affiliates and increase conversions.
Rating: 9/10
Klook complies with international legal standards, ensuring that affiliates can promote its services with confidence. The platform’s commitment to legal compliance is crucial for both affiliates and customers, making it a reliable choice in the travel sector.
Rating: 8/10
Klook is a well-known brand within the travel and tourism industry, though it may not have the same level of recognition as some larger, global travel platforms. Affiliates may need to put extra effort into educating their audience about the brand, particularly in highly competitive markets.
Rating: 8/10
Klook offers standard integration options, such as banners and links, which work well for most affiliates. However, for those running more complex campaigns, offering additional options like APIs or deeper integrations with websites could enhance the user experience and improve campaign performance.
Rating: 8.2/10
Klook offers a reliable affiliate program with competitive commissions, a solid range of travel experiences, and a global reach. While the program could benefit from more flexible commission models, advanced tracking features, and more frequent promotions, it remains a strong option for affiliates in the travel industry targeting a wide range of travelers. With some tweaks, it could become an even more attractive choice for affiliates looking to promote a trusted brand in the global travel market.
Klook has a global geographical target market, with a strong presence in:
1. Asia-Pacific – With a strong base in Hong Kong, Klook has a significant presence in key countries like Japan, South Korea, Thailand, Singapore, and Taiwan, catering to travelers exploring the region.
2. North America – Klook serves both domestic U.S. travelers and international visitors, especially for tours, attractions, and local experiences.
3. Europe – Countries like the UK, France, and Germany are key markets, with a focus on offering travelers unique activities and tours across Europe.
4. Southeast Asia – Klook is particularly popular in countries like Indonesia, Malaysia, and the Philippines, where locals and international visitors frequently book tours and activities.
5. Middle East – Klook is expanding in countries like the UAE (Dubai) and Qatar, targeting both business and leisure travelers.
6. Oceania – Australia is another important market, with Klook offering services and bookings for both locals and tourists in the region.
Klook partners with local tour operators, activity providers, and transportation companies across more than 100 countries, making it a leading global platform for travel experiences.
Affiliates earn a commission ranging typically from 2% to 5% per booking, depending on the category of the service booked. The exact percentage can vary based on the type of product (e.g., tours, attractions, activities, hotels).
