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Kindred Affiliates

Kindred Affiliate is a comprehensive marketing platform designed for affiliates in the iGaming industry, providing access to a diverse range of brands under the Kindred Group umbrella. It offers affiliates robust tools, detailed reporting, and high-quality marketing materials to drive traffic and optimize conversions. With competitive commission structures and dedicated support, Kindred Affiliate empowers partners to maximize their earnings while promoting a reputable and trusted suite of global online gambling services, including sports betting, casino games, and poker.

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Review

Kindred Affiliates is a well-established affiliate platform that supports partners in promoting multiple iGaming brands under the Kindred Group, known for its reputable offerings. The platform provides a competitive commission structure that typically operates on a revenue share model, rewarding affiliates based on the generated net revenue from referred players. With a strong focus on the European market and other regulated territories, Kindred Affiliates targets regions where online gambling is legal and highly popular. The group is licensed by reputable authorities, such as the Malta Gaming Authority and the UK Gambling Commission, ensuring compliance and reliability. Comprehensive reporting tools and dedicated affiliate support enhance the overall user experience, making it a solid option for affiliates in the online gambling sector.

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Positive Aspects

Reputable Brand Portfolio

Kindred Group is one of the leading online gambling operators in the world,known for its transparency and commitment to responsible gambling. Affiliatesbenefit from promoting well-established and trusted brands.

Competitive Commission Structure

Kindred Affiliates offers a tiered commission structure, which can range from25% to 40% revenue share, depending on the affiliate's performance. Thisflexibility incentivizes affiliates to drive more traffic and conversions.

No Negative Carryover Policy

The program follows a no negative carryover policy, meaning that negativeearnings from one month do not impact future earnings. This allows affiliatesto start fresh every month without the burden of previous losses.

Robust Marketing Tools

Kindred Affiliates provides a variety of marketing materials, includingbanners, landing pages, and tailored promotions. These resources are designedto help affiliates effectively promote their brands and improve conversionrates.

Dedicated Support Team

Affiliates have access to a dedicated support team to assist with any inquiriesor issues. This level of support can be especially beneficial for affiliateslooking to optimize their marketing strategies.

Player-Friendly Promotions

The associated brands regularly offer attractive bonuses and promotions, whichaffiliates can leverage to attract new players and enhance conversion rates.

Multi-Language and Multi-Currency Support

The program supports multiple languages and currencies, enabling affiliates totarget a global audience. This flexibility enhances the potential for reachingplayers from diverse regions.

Transparent Reporting

Kindred Affiliates provides affiliates with comprehensive tracking andreporting tools, allowing them to monitor performance and optimize theircampaigns effectively.

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Negative Aspects

High Minimum Payout Threshold

One drawback of Kindred Affiliates is the relatively high minimum payoutthreshold, which can pose challenges for smaller affiliates who may struggle toreach the required amount before receiving payments.

Geographical Restrictions

Some of the brands associated with Kindred may have geographical limitationsdue to licensing regulations. Affiliates targeting players from restrictedregions may find it challenging to generate conversions.

Strict Compliance Regulations

Affiliates must adhere to strict compliance and responsible marketingguidelines. Non-compliance can lead to penalties or account suspension,necessitating constant vigilance regarding policies.

Competitive Market Landscape

The online gambling industry is highly competitive, requiring affiliates todevelop unique marketing strategies to stand out. This competition can make itchallenging to convert players consistently.

Limited CPA Options

While the primary focus is on revenue sharing, CPA (Cost Per Acquisition)options may be limited. Affiliates looking for upfront payments might find thisaspect restrictive.

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Target Market

Brands under Kindred Affiliates have a strong focus on a variety of geographical markets, reflecting the broad reach of the Kindred Group. Here’s a detailed overview:

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Primary Target Markets:

Europe: This is the main target region, including key markets such as the UK, Sweden, Germany, and the Netherlands, where online gambling is well-regulated and popular.
Nordic Countries: Countries like Sweden, Norway, Finland, and Denmark are particularly significant due to the strong presence and trust in Kindred brands.

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Secondary Target Markets:

Australia: Kindred brands have a presence here, taking advantage of the interest in online sports betting and gambling.
North America: The U.S. and Canada are growing target areas as more states and provinces regulate online gambling and sports betting.

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Other Target Markets:

Eastern Europe: Emerging markets like Poland and Hungary are increasingly targeted as regulations become clearer and iGaming interest grows.
Latin America: With developing iGaming sectors in countries like Brazil, there is potential for targeted expansion.
Asia and Africa: Selective targeting is done in regions where local regulations and market conditions are favorable, although these are less prioritized compared to Europe and North America.

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Overall, Kindred Affiliates’ geographical strategy focuses on regulated markets with strong potential, ensuring compliance and leveraging the trust associated with its well-known brands.

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Commission Structure

Kindred Affiliates offers a comprehensive commission structure designed to suit diverse affiliate goals. Affiliates can select from the following options:

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1. Revenue Share: This plan rewards affiliates with a share of the net gaming revenue generated by players referred through their channels. The percentage varies between 25% and 40%, scaling with the number of new, depositing players each month. Typically, it begins at 25% and increases based on the volume of active referrals.

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2. CPA (Cost Per Acquisition): In the CPA model, affiliates earn a one-time payment for each new depositing player. This structure is ideal for affiliates who prefer guaranteed earnings upfront rather than revenue share based on long-term player activity.

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3. Hybrid: Kindred Affiliates also offers a Hybrid plan that combines the CPA and revenue share models. This option provides an upfront CPA payment along with an ongoing revenue share, allowing affiliates to benefit from both immediate and recurring income.