Commission Structure – 9/10
The JackpotStars affiliate program, managed by EGamingOnline (EGO), offers a flexible commission structure that includes revenue share, CPA (Cost Per Acquisition), and hybrid models. The revenue share model provides affiliates with a competitive percentage, typically ranging from 25% to 40%, depending on the number of players referred and their activity levels. This ensures recurring commissions for affiliates, allowing them to generate long-term revenue from their referred players. While the commission rates are competitive within the industry, high-revenue share percentages may be reserved for top-performing affiliates, limiting accessibility for newcomers.
Cookie Duration – 6/10
The program offers a standard cookie duration of 30 days, meaning affiliates earn commissions if a referred player registers and deposits within this time frame. While this is a common duration in the industry, some programs offer longer cookie lifespans, which can be beneficial for capturing late conversions. A longer tracking period would enhance commission potential for affiliates working with delayed customer decisions.
Payout Process – 7/10
JackpotStars processes affiliate payments on a monthly basis, with a minimum payout threshold of €100 for e-wallets such as Skrill, Neteller, and PayPal, while bank transfers require a higher threshold of €1,000. The payout options are diverse, covering most standard methods, but the high minimum for bank transfers may be a drawback for affiliates generating lower volumes. While the monthly payout cycle aligns with industry norms, additional payment frequency options could improve flexibility.
Geographical Target Market – 8/10
JackpotStars primarily targets European markets, with a strong focus on Germany, the UK, and Scandinavia. The platform is licensed and operates in multiple regulated jurisdictions, allowing it to cater to a broad audience in countries where online gambling is legal. While the primary focus remains on Europe, the brand has potential reach in other regulated markets, offering affiliates opportunities to expand beyond core regions.
Tracking Software – 7/10
EGamingOnline provides proprietary tracking software that ensures accurate monitoring of clicks, registrations, and revenue. The system offers essential real-time tracking insights, enabling affiliates to evaluate their performance effectively. However, the platform lacks advanced features such as detailed sub-ID tracking, which could be beneficial for affiliates looking to optimize their campaigns by tracking multiple traffic sources separately. While functional and reliable, the tracking system could benefit from more sophisticated analytics tools.
Marketing Tools and Support – 7/10
The program offers a selection of marketing materials, including banners, landing pages, and email templates, to assist affiliates in promoting JackpotStars. These tools are effective but somewhat limited in terms of customization, which may make it challenging for affiliates to tailor campaigns to specific audiences. The affiliate support team is responsive and available to assist with technical issues and strategic guidance, though personalized account management may be limited to higher-tier affiliates.
Reputation and Trustworthiness – 8/10
JackpotStars is backed by EGamingOnline, a well-established affiliate network known for its reliability and adherence to industry regulations. The brand has a positive reputation among players and affiliates alike, ensuring that it remains a trustworthy option for long-term partnerships. While it is not among the oldest brands in the industry, its licensing and affiliation with a reputable network reinforce its credibility.
Conversion Rates – 7/10
Although specific conversion rates are not publicly disclosed, JackpotStars benefits from a user-friendly website, attractive promotions, and a seamless registration process. These factors contribute to relatively strong conversion potential. However, like many online casinos, conversion rates may vary depending on traffic sources and marketing strategies. Improving player retention and enhancing promotional offers could further optimize conversions.
Program Flexibility – 8/10
The affiliate program offers flexibility in commission models, allowing affiliates to choose between revenue share, CPA, and hybrid models based on their promotional strategy. While there is room for negotiation, higher commission percentages and alternative models may only be accessible to affiliates with a proven track record of delivering high-value players. The ability to adapt commission structures based on performance is a key advantage.
Exclusive Offers and Incentives – 7/10
Unlike some competing programs, JackpotStars does not prominently feature exclusive offers or incentives for affiliates. While the standard commission model is competitive, the addition of limited-time promotions, performance-based bonuses, or first-time incentives could improve engagement. More exclusive deals could enhance the appeal of the program for affiliates looking for added benefits beyond the standard structure.
Technical Integration – 7/10
The integration process for the affiliate program is straightforward, requiring minimal technical effort. However, the absence of API access may be a limitation for tech-savvy affiliates who require advanced tracking, automation, or reporting features. While the platform is functional and easy to use, providing additional integration options could improve overall usability for affiliates managing large-scale campaigns.
Overall Rating: 7.5/10
The JackpotStars affiliate program, managed by EGamingOnline, offers a solid and reliable partnership opportunity for affiliates in the iGaming sector. With competitive commission structures, a strong focus on European markets, and a trusted reputation, the program provides a promising avenue for affiliates looking to monetize their traffic. However, areas such as cookie duration, marketing tool customization, and exclusive incentives could be improved to enhance overall performance. For affiliates seeking a stable program with long-term earning potential, JackpotStars presents a viable option.
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