Commission Structure
Rating: 8/10
Hotellook offers a competitive commission rate, typically ranging between 50% and 70% of the revenue share. The exact percentage varies depending on the partner and booking volume. These rates align with industry standards for hotel comparison platforms, but a clearer breakdown of commission tiers would be helpful for affiliates.
Cookie Duration
Rating: 8/10
Hotellook provides a 30-day cookie duration, which is standard in the travel affiliate industry. This duration is generally sufficient for most users to finalize their hotel bookings, but a longer cookie period could help improve conversion rates for users who take more time to decide.
Licenses and Regulations
Rating: 9/10
Hotellook operates as a hotel metasearch engine, comparing prices from major booking websites. The company ensures compliance with international regulations related to online travel and affiliate marketing, which enhances credibility and trustworthiness.
Payout Process
Rating: 8/10
Hotellook offers a transparent and reliable payout process via the Travelpayouts platform. The minimum payout threshold is $50, and payments are available through bank transfer, PayPal, WebMoney, and ePayments. While the options are diverse, more frequent payment cycles could be beneficial for affiliates.
Geographical Target Market
Rating: 10/10
Hotellook operates worldwide, allowing affiliates to target users in multiple countries and regions. This global presence makes it a versatile choice for affiliates focusing on international hotel bookings.
Tracking Software
Rating: 8/10
Hotellook's tracking system is powered by Travelpayouts, providing real-time data on clicks, conversions, and earnings. While the platform is functional and offers useful insights, more advanced tracking options (such as conversion attribution models) could enhance performance analysis.
Marketing Tools and Support
Rating: 8/10
Hotellook provides a range of marketing tools, including search widgets, banners, deep links, and white-label solutions. While these resources are helpful, the platform could offer more personalized support to help affiliates optimize their campaigns.
Reputation and Trustworthiness
Rating: 9/10
Hotellook is a well-established metasearch platform that aggregates hotel prices from top travel websites. It has a strong reputation within the travel industry, making it a trustworthy option for both affiliates and customers.
Conversion Rates
Rating: 8/10
Conversion rates on Hotellook depend on traffic quality and targeting strategy. Since it’s a hotel price comparison tool, the potential for conversions is high, especially for users actively searching for accommodations. However, affiliates may need to test different approaches to maximize earnings.
Program Flexibility
Rating: 7/10
The Hotellook affiliate program follows a revenue share model, meaning affiliates earn commissions based on completed bookings. While this model is effective, offering CPA (Cost Per Acquisition) or hybrid models could attract a broader range of affiliates.
Transparency and Reporting
Rating: 9/10
Hotellook provides a user-friendly dashboard through Travelpayouts, allowing affiliates to track clicks, bookings, and earnings in real time. The reporting system is comprehensive, but more in-depth analytics (such as customer behavior insights) could enhance campaign optimization.
Exclusive Offers and Incentives
Rating: 7/10
Hotellook occasionally runs special promotions or higher commission periods, but these are not consistent. A structured incentive program could further motivate affiliates and increase engagement.
Legal and Compliance Factors
Rating: 9/10
Hotellook adheres to international legal standards, ensuring compliance with GDPR and online advertising regulations. This makes it a secure and risk-free option for affiliates.
Brand Recognition
Rating: 8/10
Hotellook is recognized in the travel industry but may not be as well-known as larger competitors like Booking.com or Expedia. Affiliates might need to introduce the brand to their audience, particularly in competitive markets.
Technical Integration
Rating: 8/10
Hotellook offers easy-to-use integration tools, including API access, white-label solutions, and search widgets. While these tools are effective, adding customizable features could further enhance affiliate experience.
Overall Rating: 8.3/10
Hotellook is a reliable and globally accessible hotel search platform, making it a valuable option for travel affiliates. The program provides competitive commissions, strong tracking tools, and diverse marketing materials. While there is room for improvement in flexibility, promotions, and analytics, Hotellook remains a solid choice for affiliates looking to monetize travel-related content.
