Commission Structure - 9/10
The EUCasino affiliate program, managed by EGamingOnline (EGO), offers a tiered revenue share model with commissions ranging from 20% to 40%, depending on player activity and the specific brand. While CPA (Cost Per Acquisition) and hybrid models are available upon request, the primary focus remains on revenue sharing. The commission percentages are competitive within the industry, and the recurring nature of these commissions ensures affiliates benefit from ongoing player activity.
Cookie Duration - 6/10
EGO provides a session-only cookie duration, which is below industry standards.
Payout Process - 7/10
The program processes monthly payouts with minimum thresholds varying by payment method: €100 for e-wallets like Skrill and PayPal, and €1,000 for bank transfers. While the monthly payout frequency is standard, the higher minimum for bank transfers may be a consideration for some affiliates.
Geographical Target Market - 9/10
EGO targets a global audience, with key markets in Europe (including the UK, Germany, and Scandinavia), Latin America, and Asia. This broad focus allows affiliates to tap into both established and emerging markets effectively.
Tracking Software - 7/10
EGO utilizes proprietary in-house software, ensuring accurate tracking of player activity and providing essential performance metrics such as clicks, registrations, and revenue. While effective, the platform could enhance its offering by integrating more advanced analytics tools for data-driven affiliates.
Marketing Tools and Support - 7/10
Affiliates have access to a variety of promotional materials, including banners, landing pages, and email templates. While these resources are sufficient for most campaigns, offering more customizable options could enhance usability. The support team is noted for its responsiveness and availability to assist with technical or strategic queries.
Reputation and Trustworthiness - 9/10
EGO is a respected name in the iGaming affiliate space, partnering with well-known brands in online casinos and sports betting. Its longstanding reputation for reliability and adherence to industry standards makes it a dependable choice for affiliates.
Conversion Rates - 8/10
While specific conversion rates are not publicly disclosed, EGO's collaboration with reputable casino brands suggests a solid potential for player conversion. A smooth and secure registration and deposit process further supports effective conversions.
Program Flexibility - 8/10
EGO offers flexibility in commission structures, allowing affiliates to negotiate CPA and hybrid models tailored to their promotional strategies. This adaptability caters to diverse affiliate preferences and marketing approaches.
Exclusive Offers and Incentives - 8/10
The program does not prominently feature exclusive promotions or performance-based incentives for affiliates. However it offers a really competitive tiered revenue based share model.
Technical Integration - 8/10
The in-house software facilitates straightforward integration with minimal technical effort. However, the absence of API access may limit advanced tracking, reporting, and automation capabilities for tech-savvy affiliates.
Overall Rating: 7.8/10
The EUCasino affiliate program, under the management of EGamingOnline, presents a robust and reliable opportunity for affiliates. With competitive commissions, a global market focus, and a solid reputation, it caters well to affiliates seeking stability and growth in the iGaming sector. Areas for enhancement include offering more customizable marketing tools, introducing exclusive incentives, and expanding technical integration features to meet the evolving needs of affiliates.