Commission Structure
Rating: 8/10
Empire.io offers a revenue-sharing commission model, allowing affiliates to earn a percentage of their referred players' net gaming revenue. The exact percentage varies based on performance, and high-performing affiliates may receive custom deals. While the structure is competitive, a CPA (Cost Per Acquisition) option would add flexibility.
Cookie Duration
Rating: 7/10
Empire.io's cookie duration is not publicly specified, which may make it challenging for affiliates to evaluate conversion potential. A longer cookie duration, ideally 30 to 90 days, would provide affiliates with more opportunities to earn commissions from returning users.
Licenses and Regulations
Rating: 9/10
Empire.io operates under a license from the Government of Anjouan, ensuring compliance with online gambling regulations. While this provides a level of legitimacy, some affiliates may prefer platforms licensed under more widely recognized authorities, such as the Malta Gaming Authority or UK Gambling Commission.
Payout Process
Rating: 8/10
The affiliate program offers cryptocurrency-based payouts, which provide fast and secure transactions with minimal fees. However, the lack of fiat payment options (such as PayPal or bank transfers) may be a drawback for affiliates who do not use crypto. The minimum payout threshold is not clearly stated.
Geographical Target Market
Rating: 9/10
Empire.io targets a global audience, with a particular focus on regions where cryptocurrency gaming is popular. This includes Europe, Asia, and Latin America. However, affiliates should verify legal restrictions in specific countries before promoting the platform.
Tracking Software
Rating: 8/10
Empire.io uses a proprietary tracking system to monitor referrals, player activity, and commissions. While the tracking is accurate, more advanced reporting tools and integrations with third-party tracking platforms would improve transparency and usability.
Marketing Tools and Support
Rating: 7/10
The affiliate program provides basic marketing materials, including banners and tracking links. However, the variety of promotional assets is somewhat limited. Additional region-specific creatives and advanced marketing tools could improve the effectiveness of affiliate campaigns.
Reputation and Trustworthiness
Rating: 8/10
Empire.io is a relatively new player in the iGaming industry but has gained a good reputation for its crypto-friendly platform and game selection. However, since it does not have the same level of brand recognition as more established online casinos, affiliates may need to put extra effort into convincing users to sign up.
Conversion Rates
Rating: 8/10
The platform's focus on cryptocurrency gaming attracts a niche audience that is generally familiar with online gambling, leading to strong conversion rates. However, since crypto gaming is still a growing market, conversion success may vary depending on the target audience.
Program Flexibility
Rating: 7/10
Empire.io primarily offers a revenue-sharing model, with no public mention of CPA or hybrid commission options. Adding more flexible commission structures could make the program appealing to a broader range of affiliates.
Transparency and Reporting
Rating: 8/10
The affiliate dashboard provides essential reporting tools, allowing users to track clicks, deposits, and commissions. However, more detailed analytics on player behavior and retention rates could enhance affiliates’ ability to optimize campaigns.
Exclusive Offers and Incentives
Rating: 6/10
Empire.io does not frequently offer exclusive promotions for affiliates, which could limit engagement. Adding seasonal bonuses or tiered incentives could encourage more active promotion.
Legal and Compliance Factors
Rating: 9/10
Empire.io complies with relevant gambling regulations under its Anjouan gaming license. However, affiliates should ensure compliance with local laws regarding gambling promotions in their respective regions.
Brand Recognition
Rating: 7/10
While Empire.io has a growing presence in the cryptocurrency gaming space, it is not as widely recognized as some larger online casinos. This means affiliates may need to invest more effort in educating potential players about the platform.
Technical Integration
Rating: 7/10
The program offers standard tracking links and marketing materials but lacks API integration for advanced affiliates who require deeper tracking capabilities. Improved integration options would enhance scalability.
Overall Rating: 7.8/10
Empire.io’s affiliate program is a solid choice for affiliates focusing on cryptocurrency gaming. The revenue-sharing model is competitive, and the fast crypto payouts are a plus. However, the program could benefit from more flexible commission options, additional marketing tools, and enhanced transparency in tracking and reporting. Affiliates targeting crypto-savvy audiences will likely see the best results with this program.