Empire.io

Empire.io is a rapidly growing crypto-led online gaming platform, offering over 3,000 games, including slots, table games, and live casino options. Launched in 2022, it provides players with secure entertainment and supports popular cryptocurrencies for quick and safe transactions.

Category
Gambling
Rating
7.8 / 10
Commission
Up to 50%
Commission Model
RS
E-Mail
Lance.Friedman@buffalopartners.com
Software
Partners.io
Licenses
ALSI-132405042-FI3

Review

Commission Structure

Rating: 8/10
Empire.io offers a revenue-sharing commission model, allowing affiliates to earn a percentage of their referred players' net gaming revenue. The exact percentage varies based on performance, and high-performing affiliates may receive custom deals. While the structure is competitive, a CPA (Cost Per Acquisition) option would add flexibility.

Cookie Duration

Rating: 7/10
Empire.io's cookie duration is not publicly specified, which may make it challenging for affiliates to evaluate conversion potential. A longer cookie duration, ideally 30 to 90 days, would provide affiliates with more opportunities to earn commissions from returning users.

Licenses and Regulations

Rating: 9/10
Empire.io operates under a license from the Government of Anjouan, ensuring compliance with online gambling regulations. While this provides a level of legitimacy, some affiliates may prefer platforms licensed under more widely recognized authorities, such as the Malta Gaming Authority or UK Gambling Commission.

Payout Process

Rating: 8/10
The affiliate program offers cryptocurrency-based payouts, which provide fast and secure transactions with minimal fees. However, the lack of fiat payment options (such as PayPal or bank transfers) may be a drawback for affiliates who do not use crypto. The minimum payout threshold is not clearly stated.

Geographical Target Market

Rating: 9/10
Empire.io targets a global audience, with a particular focus on regions where cryptocurrency gaming is popular. This includes Europe, Asia, and Latin America. However, affiliates should verify legal restrictions in specific countries before promoting the platform.

Tracking Software

Rating: 8/10
Empire.io uses a proprietary tracking system to monitor referrals, player activity, and commissions. While the tracking is accurate, more advanced reporting tools and integrations with third-party tracking platforms would improve transparency and usability.

Marketing Tools and Support

Rating: 7/10
The affiliate program provides basic marketing materials, including banners and tracking links. However, the variety of promotional assets is somewhat limited. Additional region-specific creatives and advanced marketing tools could improve the effectiveness of affiliate campaigns.

Reputation and Trustworthiness

Rating: 8/10
Empire.io is a relatively new player in the iGaming industry but has gained a good reputation for its crypto-friendly platform and game selection. However, since it does not have the same level of brand recognition as more established online casinos, affiliates may need to put extra effort into convincing users to sign up.

Conversion Rates

Rating: 8/10
The platform's focus on cryptocurrency gaming attracts a niche audience that is generally familiar with online gambling, leading to strong conversion rates. However, since crypto gaming is still a growing market, conversion success may vary depending on the target audience.

Program Flexibility

Rating: 7/10
Empire.io primarily offers a revenue-sharing model, with no public mention of CPA or hybrid commission options. Adding more flexible commission structures could make the program appealing to a broader range of affiliates.

Transparency and Reporting

Rating: 8/10
The affiliate dashboard provides essential reporting tools, allowing users to track clicks, deposits, and commissions. However, more detailed analytics on player behavior and retention rates could enhance affiliates’ ability to optimize campaigns.

Exclusive Offers and Incentives

Rating: 6/10
Empire.io does not frequently offer exclusive promotions for affiliates, which could limit engagement. Adding seasonal bonuses or tiered incentives could encourage more active promotion.

Legal and Compliance Factors

Rating: 9/10
Empire.io complies with relevant gambling regulations under its Anjouan gaming license. However, affiliates should ensure compliance with local laws regarding gambling promotions in their respective regions.

Brand Recognition

Rating: 7/10
While Empire.io has a growing presence in the cryptocurrency gaming space, it is not as widely recognized as some larger online casinos. This means affiliates may need to invest more effort in educating potential players about the platform.

Technical Integration

Rating: 7/10
The program offers standard tracking links and marketing materials but lacks API integration for advanced affiliates who require deeper tracking capabilities. Improved integration options would enhance scalability.

Overall Rating: 7.8/10

Empire.io’s affiliate program is a solid choice for affiliates focusing on cryptocurrency gaming. The revenue-sharing model is competitive, and the fast crypto payouts are a plus. However, the program could benefit from more flexible commission options, additional marketing tools, and enhanced transparency in tracking and reporting. Affiliates targeting crypto-savvy audiences will likely see the best results with this program.

Withdrawal Methods

No items found.

Languages

Target Market

Empire.io operates globally, focusing on players from various regions. However, it restricts access from certain countries, including Afghanistan, Australia, Belgium, Estonia, France, Germany, Iran, Iraq, Israel, Malta, Netherlands, North Korea, Syria, the United Kingdom, and the United States.

Commission Structure

Empire.io offers a tiered commission structure for its affiliates, designed to reward higher performance with increased revenue shares. The commission rates are based on the number of First-Time Depositors (FTDs) referred by an affiliate within a given month. The tiers are as follows:

In addition to the standard revenue share model, Empire.io is open to negotiating alternative commission structures, such as Cost Per Acquisition (CPA) deals or hybrid models, tailored to individual affiliate needs and traffic sources.

It's important to note that Empire.io operates with a negative carryover policy. This means that any negative balance resulting from player winnings or other factors will be carried forward to subsequent months. Affiliates are required to offset this negative balance with future earnings before receiving new commission payouts.

For detailed terms and conditions, including specifics on commission calculations and payment procedures, affiliates are encouraged to review Empire.io's official affiliate program terms.