Commission Structure
Rating: 8/10
EKTA provides a commission rate of 20% on the cost of each travel insurance policy sold via affiliate referrals. This rate is competitive within the travel insurance sector, offering affiliates a solid earning potential.
Cookie Duration
Rating: 8/10
The specific cookie duration for EKTA's affiliate program is 30 days, which is a standard in the industry.
Licenses and Regulations
Rating: 10/10
EKTA operates in compliance with international insurance regulations, ensuring that its services are secure and reliable for users. This adherence to legal standards enhances the platform's credibility, making it a trustworthy choice for affiliates and customers alike.
Payout Process
Rating: 8/10
Through Travelpayouts, EKTA offers a straightforward payout process with options such as bank transfers and PayPal. The minimum payout threshold is $50, which is reasonable for affiliates. However, providing more frequent payment cycles could benefit affiliates seeking quicker access to their earnings.
Geographical Target Market
Rating: 9/10
EKTA's travel insurance products are available to a broad audience, catering to travelers from various regions. This wide geographical reach makes it an attractive option for affiliates targeting international markets.
Tracking Software
Rating: 8/10
The Travelpayouts platform offers basic tracking tools, providing affiliates with key metrics such as clicks and conversions. While functional, the platform could benefit from more advanced tracking features to allow for deeper insights and campaign optimization.
Marketing Tools and Support
Rating: 7/10
EKTA, via Travelpayouts, provides standard promotional materials like banners and links. Offering more specialized tools and enhanced marketing support could improve affiliate engagement and assist in effectively targeting their audience.
Reputation and Trustworthiness
Rating: 9/10
EKTA has established a strong reputation in the travel insurance industry, offering reliable services. Its focus on customer service and compliance with regulations fosters trust among affiliates and users.
Conversion Rates
Rating: 8/10
Conversion rates are generally favorable, especially for affiliates promoting EKTA's services to travelers seeking comprehensive insurance coverage. Success can vary depending on competition and the specific market targeted.
Program Flexibility
Rating: 7/10
The commission structure is primarily focused on revenue sharing. Introducing more flexibility, such as Cost Per Acquisition (CPA) or hybrid commission models, could appeal to a broader range of affiliates and accommodate different promotional strategies.
Transparency and Reporting
Rating: 8/10
The Travelpayouts platform provides an affiliate dashboard with useful tracking features and clear insights into key metrics. While sufficient for most affiliates, more advanced analytics could enhance campaign performance and optimization.
Exclusive Offers and Incentives
Rating: 7/10
EKTA occasionally offers special promotions, but these are not consistent. A more structured and frequent incentive program could help engage affiliates and boost conversions.
Legal and Compliance Factors
Rating: 9/10
EKTA adheres to local and international regulations, ensuring that affiliates can promote the service with confidence. The platform's focus on legal compliance provides peace of mind for both affiliates and customers.
Brand Recognition
Rating: 9/10
While EKTA is recognized within the travel insurance sector, it may not have the same level of brand recognition as larger, more established companies. Affiliates may need to invest in educating their audience about EKTA's benefits, especially in highly competitive markets.
Technical Integration
Rating: 8/10
EKTA provides basic integration tools like banners and links, which work well for most affiliates. However, for those running larger or more complex campaigns, more advanced integration options, such as APIs, could enhance the user experience.
Overall Rating: 8.3/10
EKTA is a reliable platform offering travel insurance services, making it a solid option for affiliates in the travel niche. While the commission structure and tracking tools are effective, the program could benefit from greater flexibility, advanced analytics, and more frequent promotions. Despite these areas for improvement, EKTA remains a valuable choice for affiliates looking to target international customers in need of dependable travel insurance services.