Egaming Online is an affiliate marketing platform that connects casino and gaming operators with affiliates, helping to promote online casinos, sportsbooks, and other gaming products. The platform offers marketing tools, reporting systems, and commission structures for affiliates to drive traffic and earn revenue.
Rating: 9/10
Egaming Online (EGO) provides a tiered revenue share model, with commissionsreaching up to 40% depending on player activity and the specific brand. Whilethe program does not currently offer CPA or hybrid models, the high revenueshare percentages make it a competitive choice for experienced affiliates inthe iGaming niche.
Rating: 8/10
EGO offers a 30-day cookie duration, which aligns with the industry standard.This gives affiliates a reasonable timeframe to convert referred users intoplayers. However, some programs with longer cookie durations may provide anadvantage for affiliates dealing with delayed user decisions.
Rating: 9/10
EGO collaborates with licensed operators that adhere to international gamblingregulations, ensuring that all activities are compliant with local laws. Thiscommitment to transparency and legal standards adds credibility to the programfor both affiliates and players.
Rating: 8/10
The program offers monthly payouts with a low minimum threshold, making itaccessible to affiliates of varying scales. Supported payment methods includeSkrill, PayPal, and bank transfers. While the monthly payout cycle is typical,introducing faster payout options could attract more high-performingaffiliates.
Rating: 9/10
EGO focuses on a global audience, with key markets in Europe (including the UK,Germany, and Scandinavia), Latin America, and Asia. Its presence in thesehigh-growth regions enables affiliates to tap into both established andemerging markets effectively.
Rating: 8/10
The tracking system ensures accurate player attribution and provides affiliateswith essential performance metrics like clicks, registrations, and revenue.While it performs well, the platform could improve by offering more advancedanalytics tools for data-driven affiliates.
Rating: 8/10
Affiliates gain access to a variety of promotional materials, includingbanners, landing pages, and email templates. While these materials aresufficient for most campaigns, providing more customizable options wouldenhance usability. The support team is responsive and available to assist withtechnical or strategic queries.
Rating: 9/10
EGO is a respected name in the iGaming affiliate space, partnering withwell-known brands in online casinos and sports betting. Its longstandingreputation for reliability and adherence to industry standards makes it adependable choice for affiliates.
Rating: 8/10
EGO’s brands are known for their player-friendly features and competitivepromotions, resulting in strong conversion rates in targeted regions.Affiliates with high-quality traffic from regions where these brands arepopular can expect consistent performance.
Rating: 7/10
The program operates on a fixed revenue share model, which is effective butlacks the flexibility of CPA or hybrid options. Introducing more diversecommission structures could enhance its appeal to a broader range ofaffiliates.
Rating: 8/10
The affiliate dashboard provides clear and detailed reports on key performancemetrics, such as clicks, sign-ups, and earnings. While sufficient for mostaffiliates, additional reporting capabilities, like customer behavior insights,could further enhance transparency.
Rating: 8/10
EGO frequently provides exclusive promotions, including welcome bonuses andseasonal campaigns, to help affiliates boost player acquisition. These offersare beneficial but often time-sensitive, requiring affiliates to act quickly tomaximize their impact.
Rating: 9/10
The program adheres to global data privacy regulations, such as GDPR, andensures that affiliates and players are protected under strict complianceguidelines. This focus on legality fosters confidence and trust among itspartners.
Rating: 9/10
EGO partners with some of the most recognizable brands in the iGaming industry. These partnerships help affiliates benefit from established brand trust and visibility, enhancing their potential for conversions.
Rating: 8/10
The platform offers standard integration options that are easy to implement for most websites and CMS platforms. However, the lack of advanced API support may limit options for affiliates requiring more complex or large-scale integrations.
Egaming Online (EGO) is a solid affiliate program, offering attractivecommissions, reliable tracking, and strong brand partnerships. While it couldimprove in areas like program flexibility and advanced tools, its global reach,compliance, and reputation make it a compelling choice for affiliates in theiGaming sector.
Wide Range of Brands
EGaming Online represents a large portfolio of reputable and popular online casino and sports betting brands, including well-known names like Casino Luck, Next Casino, Ojo Casino and others. This variety allows affiliates to choose brands that best suit their target audience.
Competitive Commission Structure
EGO offers a competitive revenue share model, with commissions ranging from 25% to 40%, depending on the volume of traffic and players referred. They also offer CPA (Cost Per Acquisition) deals, which may appeal to affiliates looking for quick returns.
Timely Payments
Affiliates generally report that payments are made on time, and a variety of payment methods are available (including bank transfer, Skrill, and Neteller), giving affiliates flexibility in how they receive earnings.
Robust Reporting Tools
EGaming Online provides comprehensive reporting tools that allow affiliates to track the performance of their campaigns in real-time. This transparency is useful for affiliates to optimize their marketing efforts.
Promotional Material
EGO supplies affiliates with a wide variety of marketing tools such as banners, text links, and landing pages, which can be customized for specific markets or promotions. This helps affiliates tailor their campaigns to attract more traffic.
No Negative Carryover (in some cases)
In many instances, there is no negative carryover, meaning any losses incurred by the affiliate due to player winnings in one month do not affect their earnings in the following months. This is a big plus for affiliates seeking stability.
Dedicated Account Managers
EGO assigns dedicated account managers to affiliates, providing support and advice on how to maximize their revenue potential. The level of support is often praised by affiliates.
Negative Carryover for Some Brands
While EGO claims to have a no negative carryover policy for some brands, affiliates need to be cautious as this is not consistent across all brands. This can create confusion, and affiliates may end up carrying over losses depending on the agreement.
Strict Terms and Conditions
Some affiliates have expressed concerns over strict terms and conditions, particularly relating to dormant accounts. If an affiliate is inactive for a specific period, their account may be closed or their earnings reduced, which could discourage smaller affiliates.
Limited Markets
While EGO has a large portfolio of brands, its reach is somewhat limited to certain regions. Affiliates focusing on markets outside Europe may not find the program as appealing, as most of the brands focus on the European market.
Low CPA Offers
Some affiliates have reported that the CPA deals offered by EGO are not as competitive as those offered by other affiliate programs in the same niche, which may be a downside for affiliates prioritizing upfront payments.
Commission Delays (Rare)
Though payments are generally on time, there have been occasional reports of delays or discrepancies in the commission calculations, which can be frustrating for affiliates, especially smaller ones who rely on consistent payouts.
Strict Player Quotas (in some cases)
For certain commission tiers or CPA deals, EGO may impose strict player quotas that affiliates must meet to qualify for higher payouts. This could be a challenge for affiliates with lower traffic or seasonal fluctuations in activity.
Limited Payment Options for Some Countries
While they offer a variety of payment methods, affiliates from certain countries have limited options, which can create delays or difficulties in receiving payments.
Egaming Online primarily targets Europe, especially the UK, the Nordics and Germany, but it also has a strong presence in Canada, Australia, and New Zealand as secondary markets. The brands under EGO tend to focus on regions with established or emerging regulatory frameworks, where online gambling is widely accepted or becoming more formalized.
EGaming Online (EGO) primarily focuses on the European market, though it targets other regions to a lesser extent. The specific geographical areas that EGO concentrates on are:
Primary Target Markets:
Secondary Markets:
Limited Focus Markets:
Egaming Online affiliate program suits well for:
Digital Marketers: Experienced professionals who run campaigns targeting gamblers through paid ads, email marketing, and SEO strategies. They look to monetize their traffic by promoting casino offers.
SEO Experts: Specialists in search engine optimization who build websites or blogs dedicated to online gambling topics like reviews, tips, and promotions to rank high in Google for specific gambling-related keywords.
Influencers: Social media personalities, YouTubers, or Twitch streamers who have a following interested in gaming and gambling. They promote affiliate offers via their platforms. Bloggers: Content creators who focus on gaming-related topics such as poker strategies, betting tips, or casino reviews and use affiliate links within their content to generate income.
Niche Website Owners: These are operators of websites that specialize in certain types of gaming, such as online poker, casino games, or sports betting. They use affiliate programs to offer tailored promotions and deals to their visitors.
YouTubers/Twitch Streamers: Individuals who create gambling or eSports content and engage their audience with gameplay, reviews, and affiliate promotions. Their audience can click on affiliate links during live streams or in video descriptions.
Forum Moderators/Communities: Those running or managing forums and online communities dedicated to gambling or gaming discussions. They can leverage affiliate links to monetize their active member base.
Social Media Marketers: Affiliates who focus on paid or organic campaigns via Facebook, Instagram, and TikTok to reach potential gamers and direct them to gambling platforms using affiliate links.
Coupon and Deal Sites: Websites specializing in offering promotional codes or exclusive deals for players, helping affiliates attract people searching for gambling bonuses or incentives.
Mobile App Marketers: Marketers who focus on promoting gambling apps through mobile-specific channels like app stores, social ads, and affiliate offers aimed at mobile gaming enthusiasts.
Email Marketers: Professionals who build email lists of players interested in gaming and gambling promotions. They send out newsletters and offers that include affiliate links.
Affiliate Networks: Companies that serve as intermediaries between gambling operators and smaller affiliates, providing them with offers to promote while managing tracking and commissions.
PPC Advertisers: Pay-per-click (PPC) experts who use platforms like Google Ads, Bing Ads, or paid social ads to drive traffic directly to gaming sites through affiliate links.
Forum Admins: Operators of online forums and discussion boards centered on online gambling topics who promote affiliate deals and offers to their engaged audience. Content Aggregators: Websites that collect and present gaming and gambling-related content, such as reviews or news, embedding affiliate links within their platform.
Loyalty Program Sites: Affiliates running websites focused on casino or gambling-related loyalty programs, offering exclusive bonuses in exchange for signing up via affiliate links.
Sports Betting Experts: People who focus on sports betting tips and predictions, who build trust with their audience by providing analysis, and then promote betting sites through affiliate links.
App Developers: Individuals who create gaming-related apps and embed affiliate promotions within their apps for additional monetization opportunities. Gaming Enthusiasts: Gamers who have transitioned into affiliate marketing and create content around eGaming, sharing affiliate links for bonuses and promotions with their followers.
Cryptocurrency Affiliates: Marketers targeting the emerging niche of crypto-based online casinos and gambling, attracting users who prefer to gamble with cryptocurrencies.
Egaming Online offers a flexible commission structure designed to accommodate the diverse needs of affiliates in the online gaming industry. Affiliates can choose from the following options:
1. Revenue Share: Affiliates earn a percentage of the net gaming revenue generated by the players they refer. Commissions range from 20% to 40%, with higher percentages awarded based on the volume of new, depositing players brought in each month. The structure typically starts at 20% and scales up with increased activity.
2. CPA (Cost Per Acquisition): Under the CPA model, affiliates receive a fixed one-time payment for each new depositing player referred. This model appeals to affiliates who prefer immediate, guaranteed earnings rather than ongoing revenue sharing based on player activity.
3. Hybrid Model: EGO also provides a Hybrid plan that combines both CPA and revenue share models. This option offers affiliates an upfront CPA payment plus ongoing revenue share, blending immediate compensation with long-term earning potential.
