Casino RedKings is an established online casino offering a wide range of games, including slots, table games, and live dealer options, catering to a global audience. Their affiliate program is managed through EGamingOnline (EGO), a reputable affiliate network specializing in promoting online gaming brands.
The RedKings Casino affiliate program, managed by EGamingOnline (EGO), offers affiliates a variety of commission structures, including Revenue Share, Cost Per Acquisition (CPA), and Hybrid models. The Revenue Share model ranges from 20% to 40%, depending on the number of First Time Depositors (FTDs) referred, aligning with industry standards.
The program employs a session-only cookie duration, which is a disadvantage compared to competitors.
EGO sets a minimum payout threshold of €100 for e-wallets and €500 for wire transfers. Affiliates can choose from various payment methods, including wire transfer, bank draft, Neteller, and Moneybookers. Payments are processed monthly, typically by the 10th for the previous month's activity. While the variety of payment options is commendable, the relatively high minimum thresholds may pose challenges for smaller affiliates.
RedKings Casino primarily targets European markets, focusing on countries like Germany and Scandinavia. This targeted approach allows affiliates to concentrate their marketing efforts effectively within these regions.
The program utilizes proprietary "Ego Marketing" technology to monitor marketing activities and performance. While this software provides essential tracking features, the lack of detailed information on real-time tracking capabilities and user interface usability makes it challenging to assess its full effectiveness.
Affiliates have access to a range of marketing materials, including banners and landing pages, available through the Marketing Tools section in the administration system. However, the extent of customization options and the quality of dedicated support are not extensively detailed, making it difficult to evaluate the program's responsiveness and adaptability fully.
Established in 2006, RedKings Casino has a long-standing presence in the online gaming industry. However, there have been reports from affiliates regarding payment disputes and abrupt termination of agreements. These incidents may raise concerns about the program's reliability and commitment to affiliate partnerships.
While specific conversion rate data is not publicly available, RedKings Casino's use of reputable software and a user-friendly interface suggests a reasonable potential for player conversion. However, without concrete data, it's challenging to provide a precise assessment.
The availability of Revenue Share, CPA, and Hybrid commission models indicates a degree of flexibility within the program. However, reports of non-negotiable terms and abrupt changes to agreements suggest that this flexibility may not always extend to individual affiliate arrangements.
The program does not prominently feature exclusive promotions or performance-based incentives for affiliates. However it offers a really competitive tiered revenue based share model.
The in-house software facilitates straightforward integration with minimal technical effort. However, the absence of API access may limit advanced tracking, reporting, and automation capabilities for tech-savvy affiliates.
The RedKings Casino affiliate program offers a standard range of commission structures and marketing tools. However, concerns regarding payment disputes and limited information on technical features suggest that affiliates should approach the program with caution and conduct thorough due diligence before committing.
Casino RedKings, managed by EGamingOnline (EGO), primarily targets the European market. The platform supports multiple languages, including English, German, Spanish, Russian, French, Swedish, Italian, Norwegian, Dutch, Danish, Portuguese, and Finnish, indicating a focus on countries where these languages are spoken.
However, Casino RedKings does not accept players from the United States, Israel, Turkey, and Cyprus.
While the platform's primary focus is on Europe, it also extends its reach to other regions, including Latin America (LATAM) and the Asia-Pacific (APAC) region. In LATAM, countries like Brazil, Mexico, and Colombia are experiencing growth in the online gambling market, presenting opportunities for affiliates. In the APAC region, emerging markets such as India are gaining prominence, with cricket betting being particularly popular.
In summary, Casino RedKings' affiliate program has a global geographical target market, with a strong presence in:
EUROPE – The platform offers diverse gaming options and supports multiple European languages, focusing on countries like the UK, Germany, France, and others.
LATAM (Latin America) – With the growing popularity of online gambling in countries like Brazil, Mexico, and Colombia, Casino RedKings is expanding its reach in this region.
APAC (Asia-Pacific) – Emerging markets such as India present new opportunities, especially in sports betting, aligning with local preferences like cricket.
Casino RedKings, managed under the EGamingOnline (EGO) affiliate network, offers a commission structure designed to reward affiliates based on their performance. The primary components of their commission structure include:
Affiliates earn a percentage of the net gaming revenue generated by their referred players. The standard revenue share structure is tiered as follows:
This tiered structure incentivizes affiliates to refer more depositing players to achieve higher commission percentages.
EGO offers CPA deals where affiliates receive a fixed one-time payment for each new depositing player referred. The specific CPA rates are negotiable and can vary based on factors such as the quality and volume of traffic. Affiliates interested in CPA arrangements are encouraged to contact their affiliate manager to discuss tailored terms.
For affiliates seeking a combination of both models, EGO provides hybrid deals that blend revenue share and CPA components. This allows affiliates to receive an upfront CPA payment alongside ongoing revenue share commissions, offering both immediate and residual income streams. As with CPA deals, hybrid arrangements are customizable and should be discussed directly with an affiliate manager.
EGO's flexible commission structure, combined with additional benefits like no negative carryover and sub-affiliate earnings, makes it an attractive program for affiliates aiming to maximize their revenue in the online gaming sector.
