AutoEurope (EU, UK)

​Auto Europe is a leading car rental service provider with over 60 years of experience, offering rentals in more than 20,000 locations across 180 countries.

Category
Travel and Hospitality
Rating
8.4 / 10
Commission
Up to 8%
Commission Model
RS
E-Mail
affiliates@autoeurope.com
Software
Travelpayouts

Review

Commission Structure - 8/10

Auto Europe's affiliate program offers a commission rate of up to 8% on completed car rentals, which is competitive within the car rental industry. The program primarily operates on a revenue share model, which is attractive for affiliates focused on long-term earnings. While there is no clear indication of CPA (Cost Per Acquisition) or hybrid commission structures, the straightforward revenue share model provides a reliable and predictable income for affiliates. The lack of recurring commissions is a minor drawback, but the commission percentage remains appealing for the travel niche.

Cookie Duration - 8/10

The program has a 30 day cookie duration, which is the industry standard. While this may limit potential commissions for affiliates targeting users who take longer to decide, it still offers a reasonable timeframe for capturing last-minute bookings. Extending the cookie duration could significantly enhance the program’s competitiveness.

Payout Process - 9/10

The minimum payout threshold is $10 and the withdrawal options are Banktransfer, Paypal and Webmoney. Therefore it offers a variety of methods and an option of a minimum withdrawal method of $10 for Webmoney. For Paypal it is $50 and for the withdrawal per bank transfer $400.

Geographical Target Market - 10/10

Auto Europe operates in over 20,000 locations across more than 180 countries, offering a vast audience reach for affiliates. This extensive global presence makes it an excellent option for affiliates targeting international audiences, particularly in Europe and the UK. The ability to cater to travelers worldwide significantly boosts the program's attractiveness.

Tracking Software - 8/10

Auto Europe provides affiliates with access to comprehensive online sales and traffic reports, suggesting reliable tracking capabilities. The availability of real-time tracking and detailed reporting tools enhances the user experience for affiliates. However, more information about Sub-ID tracking and the interface’s user-friendliness would help affiliates better assess its full potential.

Marketing Tools and Support - 9/10

The program offers a range of marketing tools, including white-label booking engines, XML data feeds, banners, and customizable links. Affiliates also benefit from 24-hour access to sales and traffic reports, enabling them to optimize their strategies effectively. The comprehensive marketing support provided by Auto Europe is a significant advantage for affiliates looking to enhance their promotional efforts.

Reputation and Trustworthiness - 9/10

Auto Europe has been a major player in the car rental industry for over 60 years, which speaks to its reliability and trustworthiness. The brand’s longstanding reputation provides a solid foundation for affiliates seeking to promote a well-established and respected service. While some customer service complaints exist, they are relatively minor compared to the overall positive perception of the brand.

Conversion Rates - 8/10

Although specific conversion rate data is not publicly available, the comprehensive marketing tools and trusted brand reputation suggest a solid conversion potential. The streamlined booking process and extensive range of vehicle options likely contribute to above-average conversion rates, making the program a promising option for affiliates focused on maximizing sales.

Program Flexibility - 8/10

While the program primarily offers a revenue share model, the availability of white-label solutions and customizable booking engines indicates a reasonable level of flexibility for affiliates. Providing options for CPA or hybrid commission models could further enhance the program's appeal, but the existing flexibility in marketing tools is a strong point.

Exclusive Offers and Incentives - 7/10

The program does not publicly highlight exclusive promotions or performance-based bonuses for affiliates. Introducing limited-time offers or bonuses for high-performing affiliates could significantly boost engagement and competitiveness. Nevertheless, the straightforward commission structure remains attractive.

Technical Integration - 8/10

Auto Europe’s affiliate program offers robust technical integration options, including XML data feeds and customizable booking engines. These tools make it easier for affiliates to incorporate car rental options into their websites seamlessly. While API access is not explicitly mentioned, the available integration tools appear sufficient for most affiliates' needs.

Overall Rating: 8.4/10

Auto Europe’s affiliate program offers a compelling mix of competitive commissions, extensive geographical reach, and reliable marketing tools. While some areas, such as cookie duration and exclusive offers, could be improved, the program's strengths in reputation, marketing support, and payout reliability make it a solid choice for affiliates in the travel niche. Providing more transparency in payout processes and potentially extending the cookie duration would elevate the program's appeal even further.

Withdrawal Methods

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Languages

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Target Market

​Auto Europe operates a global affiliate program, enabling partners to promote car rental services across various regions worldwide. Here's an overview of their geographical target markets:​

APAC (Asia-Pacific): Auto Europe extends its services to key markets such as China, Hong Kong, Japan, South Korea, Taiwan, Thailand, Australia, and New Zealand. This allows affiliates to cater to travelers seeking car rental solutions in these countries. ​

USA/Canada: The company serves clients in both the United States and Canada, offering comprehensive car rental options tailored to various travel needs. ​

EUROPE: Auto Europe has a strong presence in numerous European countries, including the UK, France, Germany, Spain, Italy, and many others. Affiliates can leverage this extensive network to provide car rental services to a broad European audience. ​

LATAM (Latin America): The company operates in several Latin American countries, such as Argentina, Brazil, Chile, and Mexico, enabling affiliates to reach travelers in these regions. ​

MEA (Middle East and Africa): Auto Europe's services are available in South Africa and various Middle Eastern countries, including the UAE and Qatar, allowing affiliates to target customers seeking car rentals in these areas. ​

Commission Structure

​Auto Europe's affiliate program operates on a Revenue Share (RevShare) model, offering affiliates a percentage of the revenue generated from sales made through their referral links. The commission rates vary depending on the region:​

  • European and UK Affiliates: Up to 8% commission for bookings made on autoeurope.eu and 4.4% for bookings on autoeurope.co.uk.