1. Commission Structure: 8/10
- Strengths: Offers revenue share, CPA, and hybrid models, aligning with affiliate expectations. Commission rates are competitive within the gambling niche.
- Weaknesses: Lack of upfront clarity about percentage ranges may deter some affiliates.
- Sources: Industry benchmarks and feedback suggest competitive terms
2. Cookie Duration: 7/10
- Strengths: A standard 30-day cookie duration is provided, ensuring reasonable tracking time.
- Weaknesses: Competing programs offer longer durations, which could enhance affiliate earnings potential.
- Sources: Comparison to industry norms
3. Licenses and Regulations: 8/10
- Strengths: Affshares partners with regulated online casino brands in reputable jurisdictions like Malta and the UK.
- Weaknesses: Limited transparency about all partnered brand licenses.
- Sources: Feedback from affiliates and partner reviews
4. Payout Process: 8.5/10
- Strengths: Low $50 minimum payout threshold, reliable monthly payouts, and common payment options like e-wallets.
- Weaknesses: Greater diversity in payment options (e.g., cryptocurrency) could improve flexibility.
- Sources: Affiliate reviews
5. Geographical Target Market: 7/10
- Strengths: Focused on regions with high online gambling activity, maximizing potential reach in profitable markets.
- Weaknesses: High competition in primary markets may limit opportunities for newer affiliates.
- Sources: Analysis of primary markets
6. Tracking Software: 9/10
- Strengths: Powered by Cellxpert, a reliable and user-friendly platform with excellent tracking and reporting capabilities.
- Weaknesses: Limited details about API integration may restrict advanced users.
- Sources: Affiliate testimonials and software reviews
7. Marketing Tools and Support: 8/10
- Strengths: Provides a good variety of banners and landing pages, as well as dedicated affiliate managers.
- Weaknesses: More customizable marketing tools could benefit diverse audiences.
- Sources: Affiliate feedback
8. Reputation and Trustworthiness: 7.5/10
- Strengths: Generally positive reviews, partnering with trusted brands in the casino industry.
- Weaknesses: Transparency about program details could be improved.
- Sources: Reviews on industry websites
9. Conversion Rates: 8/10
- Strengths: High-converting offers due to reputable brands and targeted campaigns.
- Weaknesses: Requires affiliates to deliver quality traffic, which may be challenging for beginners.
- Sources: Analysis of industry benchmarks
10. Program Flexibility: 8/10
- Strengths: Offers hybrid commission models and negotiable terms for high-performing affiliates.
- Weaknesses: Negotiability might not extend to smaller affiliates.
- Sources: Affiliate reports
11. Transparency and Reporting: 8/10
- Strengths: Clear and detailed analytics provided via Cellxpert; easy-to-navigate dashboard.
- Weaknesses: Transparency on revenue share percentages could be better.
- Sources: Platform reviews
12. Exclusive Offers and Incentives: 7/10
- Strengths: Regular offers with competitive deals for affiliates.
- Weaknesses: Lack of standout bonuses or first-time incentives for affiliates.
- Sources: Platform analysis
13. Legal and Compliance Factors: 8/10
- Strengths: Compliance with GDPR and international regulations, ensuring trust and legality.
- Weaknesses: Limited documentation of compliance practices.
- Sources: Affiliate feedback and program policies
14. Brand Recognition: 8.5/10
- Strengths: Partners with recognized and popular online casino brands, boosting conversions and trust.
- Weaknesses: Lesser focus on new or emerging markets could restrict growth opportunities.
- Sources: Affiliate testimonials and brand reviews
15. Technical Integration: 7.5/10
- Strengths: Compatible with most websites and content management systems.
- Weaknesses: Limited details on advanced integration options like APIs.
- Sources: Platform feedback
Overall Rating: 8/10
Affshares is a reliable and competitive affiliate platform, particularly strong in tracking accuracy, commission structures, and market reach. Some areas, like cookie duration, advanced integrations, and transparency, could be improved to attract a broader audience.
