1xBet

1xBet is a prominent online betting platform established in 2007. It offers a wide range of services, including sports betting, esports, and casino games. With a presence in over 62 countries and support for 69 languages, 1xBet caters to a diverse global audience. ​

Category
Gambling
Rating
7.8 / 10
Commission
Up to 40%
Commission Model
RS
CPA
Hybrid
E-Mail
manager@partners1xbet.com
Software
Proprietary software

Review

Commission Structure - 8/10

The 1xBet affiliate program offers a flexible range of commission models, including Revenue Share, CPA (Cost Per Acquisition), and a Hybrid model that combines both. Revenue share deals typically start around 25% and can go up to 40%, which is fairly competitive compared to the broader iGaming affiliate market. Commissions are recurring, meaning affiliates can continue earning from the lifetime value of their referred players, which is a major plus for building passive income streams.

Cookie Duration - 7/10

The cookie duration for 1xBet affiliates is set at 30 days. This is quite standard within the online gambling sector, though some programs do offer slightly longer periods of 45 to 60 days. Still, a month-long window gives affiliates a solid chance to earn commissions from delayed conversions without feeling rushed.

Payout Process - 8/10

Affiliates must meet a minimum withdrawal threshold of $30, which is very reasonable and accessible for both new and experienced marketers. 1xBet supports a wide range of withdrawal options, including bank transfers, Skrill, Neteller, and cryptocurrencies such as Bitcoin. Payments are typically made monthly, offering predictable and timely payouts that many affiliates appreciate.

Geographical Target Market - 9/10

1xBet has a global reach, focusing particularly on regions like Europe, CIS countries, Africa, and LATAM. Their broad market strategy allows affiliates to target a wide variety of audiences, which significantly boosts the potential for earnings. Few affiliate programs offer this level of geographical flexibility.

Tracking Software - 8/10

The 1xBet affiliate program operates using proprietary tracking software developed specifically for the 1xPartners platform. It is generally regarded as accurate and reliable, ensuring all clicks, leads, and conversions are properly credited. Affiliates have access to real-time statistics, making it easy to monitor campaigns and optimize performance. The interface is user-friendly, and Sub-ID tracking is available, enabling advanced tracking across different campaigns.

Marketing Tools and Support - 7.5/10

1xBet provides affiliates with a decent array of marketing tools, including banners, landing pages, and localized content in multiple languages. While the resources are fairly good, customization options are somewhat limited compared to top-tier programs. Affiliate support is responsive and helpful, though some users have reported occasional delays during peak times.

Reputation and Trustworthiness - 7/10

1xBet has built a strong presence over the years, but its reputation varies by region. In some markets, it enjoys a loyal user base, while in others, it has faced criticism and regulatory challenges. As a brand, it has been operating since 2007, which speaks to its longevity, but potential affiliates should be aware of regional differences in brand perception.

Conversion Rates - 8/10

Conversion rates for 1xBet are generally good, driven by aggressive player promotions, competitive odds, and a user-friendly interface. The checkout and signup processes are streamlined, minimizing friction and boosting the likelihood of users completing registrations and deposits. This ensures a higher return on marketing efforts compared to many competitors.

Program Flexibility - 8/10

The 1xBet affiliate program is relatively flexible, offering negotiable commission structures for high-performing partners. The availability of Hybrid models is particularly useful, allowing affiliates to balance upfront CPA payments with longer-term Revenue Share earnings. This adaptability can be a huge advantage for experienced marketers.

Exclusive Offers and Incentives - 7.5/10

Affiliates sometimes gain access to exclusive promotions, special bonuses, or seasonal campaigns, although these offers aren't as frequent or highly advertised as with some other major programs. Performance-based incentives exist, but first-time bonuses for new affiliates are not always guaranteed.

Technical Integration - 7/10

Setting up with the 1xBet affiliate program is straightforward, requiring minimal technical knowledge. However, compared to some more sophisticated platforms, API access for deeper integration and automation is limited or only available upon request. This might restrict highly technical affiliates looking for advanced features.

Overall Rating: 7.8/10

The 1xBet affiliate program offers strong commission structures, global reach, and solid tracking tools, making it a good choice for affiliates willing to work in the competitive online betting niche. However, brand reputation and some limitations in marketing tools and technical integrations might be points of concern for affiliates looking for premium experiences. Overall, it’s a dependable and flexible program for those targeting gambling audiences across multiple regions.

Withdrawal Methods

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Languages

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Target Market

1xBet has a global geographical target market, with a strong presence in:

APAC (Asia-Pacific)

1xBet is growing steadily across Asia-Pacific markets, with a notable presence in countries like India, Bangladesh, Vietnam, Indonesia, and Thailand. The platform offers localized betting options and promotional campaigns tailored to the interests of sports bettors and casino players in these regions.

USA/Canada

1xBet operates cautiously in North America due to strict gambling regulations. While it does not actively target the United States market, it accepts some players from Canada, offering sports betting and online casino games adapted to Canadian users.

EUROPE

Europe remains a key focus for 1xBet, especially in countries such as Germany, Portugal, Spain, and Eastern European regions including Ukraine, Russia, and the CIS (Commonwealth of Independent States) countries. The platform provides multilingual support, regional payment methods, and country-specific promotions to cater to a diverse European customer base.

LATAM (Latin America)

1xBet is highly active in Latin America, with a strong user base in Brazil, Mexico, Peru, and Argentina. The brand offers sports betting options tailored to regional sports favorites like soccer and basketball, alongside localized payment solutions and language support in Spanish and Portuguese.

MEA (Middle East and Africa)

The Middle East and Africa are emerging growth areas for 1xBet. Key markets include Nigeria, Kenya, Ghana, South Africa, and Morocco, where the brand capitalizes on the popularity of sports betting. In the Middle East, it serves markets like the UAE and Egypt by offering Arabic-language platforms and region-specific promotions.

Commission Structure

​The 1xBet affiliate program offers a flexible commission structure tailored to accommodate various affiliate preferences and performance levels.​

Revenue Share (RevShare)

Affiliates earn a percentage of the net revenue generated by the players they refer. The standard RevShare rate starts at 25% and can increase up to 40%, depending on the volume and quality of the traffic. This model provides affiliates with ongoing earnings based on the activity of their referred players.

Cost Per Acquisition (CPA)

Under the CPA model, affiliates receive a fixed payment for each new player who completes a specific action, such as registration and making a deposit. The availability and terms of CPA deals are subject to negotiation and approval by a personal account manager.

Hybrid Model

This model combines elements of both RevShare and CPA, allowing affiliates to benefit from immediate fixed payments as well as ongoing revenue from player activity. Like the CPA model, hybrid arrangements are customized and require discussion with a dedicated account manager.