Commission Structure - 8/10
The 1xBet affiliate program offers a flexible range of commission models, including Revenue Share, CPA (Cost Per Acquisition), and a Hybrid model that combines both. Revenue share deals typically start around 25% and can go up to 40%, which is fairly competitive compared to the broader iGaming affiliate market. Commissions are recurring, meaning affiliates can continue earning from the lifetime value of their referred players, which is a major plus for building passive income streams.
Cookie Duration - 7/10
The cookie duration for 1xBet affiliates is set at 30 days. This is quite standard within the online gambling sector, though some programs do offer slightly longer periods of 45 to 60 days. Still, a month-long window gives affiliates a solid chance to earn commissions from delayed conversions without feeling rushed.
Payout Process - 8/10
Affiliates must meet a minimum withdrawal threshold of $30, which is very reasonable and accessible for both new and experienced marketers. 1xBet supports a wide range of withdrawal options, including bank transfers, Skrill, Neteller, and cryptocurrencies such as Bitcoin. Payments are typically made monthly, offering predictable and timely payouts that many affiliates appreciate.
Geographical Target Market - 9/10
1xBet has a global reach, focusing particularly on regions like Europe, CIS countries, Africa, and LATAM. Their broad market strategy allows affiliates to target a wide variety of audiences, which significantly boosts the potential for earnings. Few affiliate programs offer this level of geographical flexibility.
Tracking Software - 8/10
The 1xBet affiliate program operates using proprietary tracking software developed specifically for the 1xPartners platform. It is generally regarded as accurate and reliable, ensuring all clicks, leads, and conversions are properly credited. Affiliates have access to real-time statistics, making it easy to monitor campaigns and optimize performance. The interface is user-friendly, and Sub-ID tracking is available, enabling advanced tracking across different campaigns.
Marketing Tools and Support - 7.5/10
1xBet provides affiliates with a decent array of marketing tools, including banners, landing pages, and localized content in multiple languages. While the resources are fairly good, customization options are somewhat limited compared to top-tier programs. Affiliate support is responsive and helpful, though some users have reported occasional delays during peak times.
Reputation and Trustworthiness - 7/10
1xBet has built a strong presence over the years, but its reputation varies by region. In some markets, it enjoys a loyal user base, while in others, it has faced criticism and regulatory challenges. As a brand, it has been operating since 2007, which speaks to its longevity, but potential affiliates should be aware of regional differences in brand perception.
Conversion Rates - 8/10
Conversion rates for 1xBet are generally good, driven by aggressive player promotions, competitive odds, and a user-friendly interface. The checkout and signup processes are streamlined, minimizing friction and boosting the likelihood of users completing registrations and deposits. This ensures a higher return on marketing efforts compared to many competitors.
Program Flexibility - 8/10
The 1xBet affiliate program is relatively flexible, offering negotiable commission structures for high-performing partners. The availability of Hybrid models is particularly useful, allowing affiliates to balance upfront CPA payments with longer-term Revenue Share earnings. This adaptability can be a huge advantage for experienced marketers.
Exclusive Offers and Incentives - 7.5/10
Affiliates sometimes gain access to exclusive promotions, special bonuses, or seasonal campaigns, although these offers aren't as frequent or highly advertised as with some other major programs. Performance-based incentives exist, but first-time bonuses for new affiliates are not always guaranteed.
Technical Integration - 7/10
Setting up with the 1xBet affiliate program is straightforward, requiring minimal technical knowledge. However, compared to some more sophisticated platforms, API access for deeper integration and automation is limited or only available upon request. This might restrict highly technical affiliates looking for advanced features.
Overall Rating: 7.8/10
The 1xBet affiliate program offers strong commission structures, global reach, and solid tracking tools, making it a good choice for affiliates willing to work in the competitive online betting niche. However, brand reputation and some limitations in marketing tools and technical integrations might be points of concern for affiliates looking for premium experiences. Overall, it’s a dependable and flexible program for those targeting gambling audiences across multiple regions.